These might help: Preston, E. & White, C.L., 2004. Commodifying Kids: Branded Identities and the Selling of Adspace on Kids' Networks. Communication Quarterly, 52(2), 115-28. Quiggin, J. & Potts, J., 2008. Economics of non-market innovation and digital literacy. Media International Australia, (128), 144-50. Raghavan, S., 2006. Blogs and Business Conversations. Journal of Creative Communications, 1(3), 285-295. And this is an interesting relevant blog post from a PR person closely involved with social media in Malaysia: http://www.davidlian.com/2009/07/can-you-purchase-conversation.html I also would be very interested to see your presentation. I'm researching the monetisation of blogs in Malaysia, but I don't have any formal paper on it yet, but I'd be happy to discuss it more with you off-list if you like. The results of a survey I did are here: http://julianhopkins.net/index.php?/archives/238-myBlogS-2009-First-Malaysia n-blog-survey-results-released.html Cheers, Julian ++++++++++ Blog: www.julianhopkins.net Twitter: @julianhopkins Skype: julhop IM: jfprhopkins@hotmail.com -----Original Message----- Message: 2 Date: Wed, 09 Sep 2009 17:24:38 -0500 From: scott@scottmacleod.com To: Holly Kruse <holly-kruse@utulsa.edu> Cc: "air-l@aoir.org" <air-l@aoir.org> Subject: Re: [Air-L] Research on social media and industry? Or even just social media Message-ID: <S362482AbZIIWYi/20090909222438Z+19122@ams15.chi.affinity.com> Content-Type: text/plain; format=flowed; charset="iso-8859-1" I don't know of any, but there are probably resources 'out there.' I'd love to post (or you can) your slide presentation (or paper, etc.) to http://webnographers.org about this very topic. Best, Scott http://scottmacleod.com http://worlduniversity.wikia.com Holly Kruse writes:

Hi all:

What key pieces of scholarly work would be good to read to prepare to give a talk to an industry that's doing a craptastic job of using social media? It seems to think of social media primarily as broadcast media

Anything basic about social media? Or on post-teens that's not Pew? (I was asked to help organize this panel for the primary annual industry meeting, and I've arranged someone from Pew to be on it to talk about Pew's social media data.) This industry is particularly interested in attracting young adults in their 20s and 30s.

I'm only really interested in scholarly work. That's what I'll be there representing: academic research.

Thanks in advance for any pointers!

Holly

----- Holly Kruse Faculty of Communication The University of Tulsa 800 S. Tucker Drive Tulsa, OK 74104 918-631-3845 holly-kruse@utulsa.edu or holly.kruse@gmail.com http://personal.utulsa.edu/~holly-kruse