Hi Holly, I’ve recently read the following two books on social media and have found them to be useful for a broad level coverage of social media, especially if the reader is interested in practitioner perspectives: Porter, J. (2008). Designing for the Social Web. Berkeley, California: New Riders. Evans, D. (2008). Social Media Marketing: An Hour a Day. Indianapolis, Indiana: Wiley Publishing. Some other academic articles I can suggest are as follows: Stolley, K. (2009). Integrating Social Media Into Existing Work Environments The Case of Delicious. [Article]. Journal of Business and Technical Communication, 23(3), 350-371. Scott, D. M. (2008). Afterthought: Asking the Right Questions About Social Media. [Editorial Material]. Econtent, 31(10), 64-64. Fichter, D., & Wisniewski, J. (2008). Social Media Metrics: Making the Case for Making the Effort. [Editorial Material]. Online, 32(6), 54-57. Ojala, M. (2008). Social media, information seeking, and generational differences. [Editorial Material]. Online, 32(2), 5-5. Hope you find these helpful for your panel preparations. Best, Umar ---------- Umar Ruhi Lecturer - Information Systems & e-Business Technologies Telfer School of Management, University of Ottawa Website: http://www.umar.biz ---------- Holly Kruse writes:

Hi all:

What key pieces of scholarly work would be good to read to prepare to give a talk to an industry that's doing a craptastic job of using social media? It seems to think of social media primarily as broadcast media

Anything basic about social media? Or on post-teens that's not Pew? (I was asked to help organize this panel for the primary annual industry meeting, and I've arranged someone from Pew to be on it to talk about Pew's social media data.) This industry is particularly interested in attracting young adults in their 20s and 30s.

I'm only really interested in scholarly work. That's what I'll be there representing: academic research.

Thanks in advance for any pointers!

Holly

----- Holly Kruse Faculty of Communication The University of Tulsa 800 S. Tucker Drive Tulsa, OK 74104 918-631-3845 holly-kruse@utulsa.edu or holly.kruse@gmail.com http://personal.utulsa.edu/~holly-kruse