Re: [Air-l] Attribute based web scales
Brian, In terms of usability, Jakob Nielsen and his group's useit.com site might give you ideas for evaluation parameters. http://www.useit.com/ You may also want to check the papers written for Community Lab. Here is the URL for their index: http://www.communitylab.org/?q=bibliography/project_cites I should give a caveat.. I'm not a web developer or HCI researcher. These days I research ICT-minded organizations and individuals for interviewing purposes. I apologize in advance if these links are not helpful. Good luck, Paul ------------------------- Paul DiPerna Blau Exchange http://www.blauexchange.org listserv: http://groups.google.com/group/blauexchange online ID: http://claimid.com/pdiperna
-------- Original Message -------- Subject: [Air-l] Attribute based web scales From: "Cugelman, Brian" <B.Cugelman@wlv.ac.uk> Date: Mon, March 19, 2007 2:48 pm To: <air-l@listserv.aoir.org>
Dear All,
I'm investigating how website attributes impact users' behaviour in the context of social campaign. A pilot study I conducted found a number of results: that usability, design, credibility and the quality of interactive applications were associated with more active users. Moving to the next stage, I wanted to develop attribute based evaluation scales I could use to assess website's credibility, usability, degree of interactivity and content quality. Ideally, I'd like to avoid systems that require human judgement and develop scales that ask: does it have X, does it have Y, is it missing Z. And from these come to a basic ranking of sites' usability, credibility, etc...
I'm now pooling sources and was wondering if anyone knows about any 'tried and tested' scales which measure the above web attributes and have proven successful in the past; have suggestions on good frameworks from which to base such scales; or general thoughts on using attribute based scales to evaluate websites?
Any advice is appreciated,
Brian
-------------------- Brian Cugelman Statistical Cybermetrics Research Group University of Wolverhampton b.cugelman@wlv.ac.uk http://cybermetrics.wlv.ac.uk <http://cybermetrics.wlv.ac.uk/>
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Brian, I think you should consider how aesthetics impact user impression of web sites. Jakob Nielsen's partner Don Norman has published a book recently about emotional design. Norman points out how "beautiful sites work better." In an unrelated study, Lindgaard et al. were able to demonstrate how web site users form an impression in just 50 milliseconds. The impression formed in the first 50 milliseconds determines how the user evaluates the web site, even after prolonged interaction. Both studies combined strongly suggest that aesthetics are much more important than previously thought. However, if you dismiss parameters requiring human judgment in your study, you will probably miss the aethetics factor completely. Best, Charlie Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115-126. -- Charlie Breindahl External Lecturer University of Copenhagen + IT University of Copenhagen "For the modern Don Quixote, the windmills have been preprogrammed to turn into knights" - Janet H. Murray
Dear Brian, Following the aesthetics issue, there were some studies on the subject of "web Comfortability" and how some components like usability, color schemes and interface would help to define, in the user's perspective, her/his interest on accessing a given website (the first 50 milliseconds factor as cited by Charlie in the previous e-mail). It seems the whole concept of "Web Comfortability" is based on the Kansei Engineering Method and therefore they should have a tester or at least a based scale that can be adapted to use on some aspects of your work. I don't know if you would find clear information about it on the net but this two following links should offer you an overview of this kind of research: 1. http://www.myu.ac.jp/~okir/web_mn.html 2. http://www.myu.ac.jp/~okir/pdf/hcii2003-camera.pdf 3. http://www.myu.ac.jp/~okir/pdf/myu2005-kiyou.pdf Once more, if the topic is totally off of your interests and real research goals, please just do not consider this information. My best regards and good luck, Aristides Pereira, M.A. Int. Cultural Studies PhD Candidate Department of Multi-Cultural Societies Graduate School of International Cultural Studies Tohoku University Kawauchi, Aoba-ku, Sendai-shi 980-8576 JAPAN www.bleepsblops.com Tel. +81-90-6255-2095 ************************************************************************
From: "Charlie Breindahl" <charlie.breindahl@gmail.com> Reply-To: air-l@listserv.aoir.org, hitch@hum.ku.dk To: air-l@listserv.aoir.org Subject: Re: [Air-l] Attribute based web scales Date: Mon, 19 Mar 2007 21:16:46 +0100
Brian,
I think you should consider how aesthetics impact user impression of web sites. Jakob Nielsen's partner Don Norman has published a book recently about emotional design. Norman points out how "beautiful sites work better." In an unrelated study, Lindgaard et al. were able to demonstrate how web site users form an impression in just 50 milliseconds. The impression formed in the first 50 milliseconds determines how the user evaluates the web site, even after prolonged interaction. Both studies combined strongly suggest that aesthetics are much more important than previously thought. However, if you dismiss parameters requiring human judgment in your study, you will probably miss the aethetics factor completely.
Best, Charlie
Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115-126.
-- Charlie Breindahl External Lecturer University of Copenhagen + IT University of Copenhagen
"For the modern Don Quixote, the windmills have been preprogrammed to turn into knights" - Janet H. Murray _______________________________________________ The air-l@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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Brian, In addition to the excellent suggestions made by Jenny and Aristides, the investigation of web credibility by BJ Fogg at Stanford might also be relevant to you: http://credibility.stanford.edu/ Best, Charlie
participants (3)
-
Aristides Emmanuel Pereira -
Charlie Breindahl -
Paul DiPerna