Dear Brian, Following the aesthetics issue, there were some studies on the subject of "web Comfortability" and how some components like usability, color schemes and interface would help to define, in the user's perspective, her/his interest on accessing a given website (the first 50 milliseconds factor as cited by Charlie in the previous e-mail). It seems the whole concept of "Web Comfortability" is based on the Kansei Engineering Method and therefore they should have a tester or at least a based scale that can be adapted to use on some aspects of your work. I don't know if you would find clear information about it on the net but this two following links should offer you an overview of this kind of research: 1. http://www.myu.ac.jp/~okir/web_mn.html 2. http://www.myu.ac.jp/~okir/pdf/hcii2003-camera.pdf 3. http://www.myu.ac.jp/~okir/pdf/myu2005-kiyou.pdf Once more, if the topic is totally off of your interests and real research goals, please just do not consider this information. My best regards and good luck, Aristides Pereira, M.A. Int. Cultural Studies PhD Candidate Department of Multi-Cultural Societies Graduate School of International Cultural Studies Tohoku University Kawauchi, Aoba-ku, Sendai-shi 980-8576 JAPAN www.bleepsblops.com Tel. +81-90-6255-2095 ************************************************************************
From: "Charlie Breindahl" <charlie.breindahl@gmail.com> Reply-To: air-l@listserv.aoir.org, hitch@hum.ku.dk To: air-l@listserv.aoir.org Subject: Re: [Air-l] Attribute based web scales Date: Mon, 19 Mar 2007 21:16:46 +0100
Brian,
I think you should consider how aesthetics impact user impression of web sites. Jakob Nielsen's partner Don Norman has published a book recently about emotional design. Norman points out how "beautiful sites work better." In an unrelated study, Lindgaard et al. were able to demonstrate how web site users form an impression in just 50 milliseconds. The impression formed in the first 50 milliseconds determines how the user evaluates the web site, even after prolonged interaction. Both studies combined strongly suggest that aesthetics are much more important than previously thought. However, if you dismiss parameters requiring human judgment in your study, you will probably miss the aethetics factor completely.
Best, Charlie
Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115-126.
-- Charlie Breindahl External Lecturer University of Copenhagen + IT University of Copenhagen
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