IPTV Uses and Gratifications - Looking for other populations to collect data from The following online survey will be conducted with college students and we are interested in comparing results with other college student populations. Thus, we would appreciate any help accessing college student samples (or youth between the ages of 18 - 25). Our goal is to have all data collected by June 1, 2007 as we will also be submitting a proposal. We will provide a link to the online survey and can assist with any Institutional Review Board (i.e., Human Subjects Committee) requests. Also, if extra credit will be given to students, we will be sure to capture relevant information (e.g., student name and/or ID number, course, instructor, etc.). Please let us know what information you need. In exchange for your assistance, we will provide access to the complete data set and are open to future discussion of co-authoring papers. ABSTRACT: Research suggests that increased use of the internet can displace television viewing (Ferguson & Perse, 2000; Lee & Kuo 2002). However, now that television and video content can now be accessed via the internet, are young adults accessing this content online instead of accessing television programming via the traditional television set? Indeed, many networks now provide free access to television programs via the internet. Other forms of television and video content can also be accessed online for free and at the viewer's leisure (e.g., extra unaired footage on program websites; clips for upcoming episodes; video content posted by internet users). Are these forms of IPTV content (i.e., television content that, instead of being delivered through traditional formats and cabling, is received by the viewer through the technologies used for computer networks) being utilized by young adults, particularly college students? If so, what needs are fulfilled by this new media hybrid? Utilizing the uses and gratifications perspective, we posit three research questions: RQ1: What are the primary needs fulfilled by viewing IPTV content? RQ2: Does viewing IPTV content displace traditional television viewing? RQ3: Are demographic characteristics, television access/use, internet access/use, and leisure time related to increased viewing of IPTV content? If you have further questions, feel free to contact us. Thank you for your time and we appreciate any assistance you can provide. Best regards, Beverly Bondad-Brown (bbondad@umail.ucsb.edu) Katy Pearce (kpearce@umail.ucsb.edu) Ph.D. students Department of Communication University of California, Santa Barbara Santa Barbara, CA 93106-4020 USA