These might also be relevant: The evolution of trust(worthiness) in the net http://ideas.repec.org/p/esi/discus/2004-21.html The Digitization of Word-of-Mouth: Promise and Challenges of Online Feedback http://ideas.repec.org/p/mit/sloanp/7346.html Reputation distribution and consumer-to-consumer online auction market structure: an exploratory study http://dx.doi.org/10.1016/j.dss.2004.07.006 The Dynamics of Seller Reputation: Theory and Evidence from eBay http://ideas.repec.org/p/cpr/ceprdp/4345.html /Jonas _______________________________________________________________ Research assistant Department of Management and Organisation Swedish School of Economics and Business Administration PB 479, FIN 00101 Helsinki, Finland Phone +358-9-43133246 http://www.shh.fi/~holmstr http://oacs.shh.fi _______________________________________________________________