Blizzard and Facebook are moving fast along the social gaming path. This seems to be the consequence of a couple of assumption that have been largely done during the last years: - online experience is everyday more connected with our everyday offline experience. - we share online spaces with our real friends, with our class mates, colleagues from works etc. - we love to play with with our friends while we spend a lot of time in sns. The battle.net 2.0 will bring the gaming experience within Blizzards game to a new level of continuity with non-gaming online experience. What's wrong with that? Still not sure, but I'm wondering what's going to be the impact on the "minority" that wants to keep their gaming experience far away from their public presence or to all the role players out there. But those, anyway, are small numbers and I really don't think Blizzard or FB will think about them. l. -- Luca Rossi LaRiCA - Advanced Communication Laboratory Faculty of Sociology - "Carlo Bo" University, Urbino luca.rossi@uniurb.it T. +39 0722 305726 F. +39 0722 305727 http://larica.uniurb.it/redline