23 Aug
2004
23 Aug
'04
11:05 p.m.
To clarify, I am looking for responses to Gladwell's thesis in journals, book chapters, or books.
Only to Gladwell? What about Moore's Crossing the Chasm or Rogers' Diffusion of Innovation? I'd certainly be interested to read some critiques of the general concept, and a quick Google search turned up this book chapter critique of diffusion of innovation: http://web.cbs.dk/staff/damsgaard/pdf/whatswrongwithDOItheory.pdf Beth Mazur IDblog: http://idblog.org