I also found this article very very useful: Lair, Daniel J., Sullivan, Katie and Cheney, George. 2005 Marketization and The Recasting of the Professional Self: The Rhetoric and Ethics of Personal Branding. /Management Communication Quarterly /18(3): 307–43. Best, Ilana On 1/7/2017 7:43 AM, Tom van Nuenen wrote:
Hi Julie,
I wrote an article two years ago about self-branding by travel bloggers: http://journals.sagepub.com/doi/abs/10.1177/1468797615594748
As others have noted, Hearn's articles are much worth your time.
There's also a 2010 article by Marwick and boyd about self-branding in the context of Twitter, should that interest you: http://doi.org/10.1177/ 1461444810365313
And Shepherd's 2005 article elaborates on the phenomenon from a business perspective: http://doi.org/10.1362/0267257054307381
Best, Tom
Tom van Nuenen Assistant Professor Online Culture Tilburg University
2017-01-05 0:39 GMT+01:00 Joshua Braun <jabraun@journ.umass.edu>:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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