Social Media and Self Branding
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice.
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue: http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love Cheers, Josh On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst @josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you "Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon
Moshimoshi Julie, I've written extensively about Influencers and their self-branding strategies (i.e. communicative intimacies, visibility labour, coupling, selfies, etc) here: https://wishcrys.com/academic-publications/ Other great works I've enjoyed are: Banet-Weiser S (2012) Authentic TM: The Politics and Ambivalence in a Brand Culture . New York: New York University Press. Duffy BE (2016) The romance of work: gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies 19(4): 441–457. Hopkins J and Thomas N (2011) Fielding networked marketing: technology and authenticity in the monetiza-tion of Malaysian blogs. In: Araya D, Breindi Y and Tessa J (eds) Nexus: New Intersections in Internet Research . New York: Peter Lang, pp. 139–156 Marwick AE (2015) Instafame: luxury selfies in the attention economy. Public Culture 27: 137–160. Neff G, Wissinger E and Zukin S (2005) Entrepreneurial labor among cultural producers: ‘Cool’ jobs in ‘hot’ industries. Social Semiotics 15(3): 307–334. Senft TM (2008) Camgirls: Celebrity and Community in the Age of Social Networks . New York: Peter Lang. Wissinger E (2015) #NoFilter: models, glamour labor, and the age of the blink (In: Davis J and Jurgenson N (eds) Theorizing the Web 2014 ). Interface 1(1): 1–20. Hope this helps. /C On Thu, Jan 5, 2017 at 7:39 AM, Joshua Braun <jabraun@journ.umass.edu> wrote:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst
@josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you
"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Dr Crystal Abidin, PhD Anthropology & Sociology, Media & Communications *https://wishcrys.com/academic-publications <https://wishcrys.com/academic-publications>* latest papers: brand scandals <https://www.academia.edu/24831025/Influencers_Tell_All_Unravelling_Authenticity_and_Credibility_in_a_Brand_Scandal> | visibility labour <https://www.academia.edu/28635403/Visibility_labour_Engaging_with_Influencers_fashion_brands_and_OOTD_advertorial_campaigns_on_Instagram> | agentic cute <https://www.academia.edu/16366571/Agentic_cute_._Pastiching_East_Asian_cute_in_Influencer_commerce> | subversive frivolity <https://www.academia.edu/24758091/_Aren_t_These_Just_Young_Rich_Women_Doing_Vain_Things_Online_Influencer_Selfies_as_Subversive_Frivolity>
Crystal, yes, you need to use her work! And what a great biblio. This overlaps a bit, but sending along anyway. Let us know when you have written whatever you are requesting these references for! So here goes: Yes, Brooke’s new book could be extremely useful. There is also Authentic TM by Sarah Banet Weiser about the feminized work of self branding, and brand culture more generally: http://nyupress.org/books/9780814787144/ Alice Marwick’s book, Status Update’s discussion of promotional labor will be very helpful (here is a summary): https://mailman.thing.net/pipermail/idc/2014-September/005037.html?utm_conte... And this article in Fashioning Models does a fascinating take on self branding in terms of ANT: file:///Users/Betsy/Dropbox/Models as brands Slater Entwistle- final draft.pdf I did some work on the history how technology draws out self branding as a generalized activity, first ‘modeled’ by models, but then sold as glamour labor to the rest of us, in my book This Year’s Model. Ping me if you want more guidance as to where in the book to look. Actually, the essay Crystal pulled sums this process up nicely (thanks Crystal!). Of course there is Blowing up the Brand by Powers and Aronczyk http://reviewsinculture.com/2011/05/15/branding-in-everyday-life/ There is also Gina Neff’s Venture Labor on self branding for the workplace, and the Theresa Senft’s work, maybe if you access it through the SelfieResearch Network could be useful too: http://www.selfieresearchers.com/our-selfies-and-links/ There’s a lot more but that could be a good start. ________________________________________ From: Air-L [air-l-bounces@listserv.aoir.org] On Behalf Of Crystal Abidin [crystalabidin@gmail.com] Sent: Thursday, January 05, 2017 12:37 AM To: Julie Grinberg Cc: List Aoir Subject: Re: [Air-L] Social Media and Self Branding Moshimoshi Julie, I've written extensively about Influencers and their self-branding strategies (i.e. communicative intimacies, visibility labour, coupling, selfies, etc) here: https://urldefense.proofpoint.com/v2/url?u=https-3A__wishcrys.com_academic-2... Other great works I've enjoyed are: Banet-Weiser S (2012) Authentic TM: The Politics and Ambivalence in a Brand Culture . New York: New York University Press. Duffy BE (2016) The romance of work: gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies 19(4): 441–457. Hopkins J and Thomas N (2011) Fielding networked marketing: technology and authenticity in the monetiza-tion of Malaysian blogs. In: Araya D, Breindi Y and Tessa J (eds) Nexus: New Intersections in Internet Research . New York: Peter Lang, pp. 139–156 Marwick AE (2015) Instafame: luxury selfies in the attention economy. Public Culture 27: 137–160. Neff G, Wissinger E and Zukin S (2005) Entrepreneurial labor among cultural producers: ‘Cool’ jobs in ‘hot’ industries. Social Semiotics 15(3): 307–334. Senft TM (2008) Camgirls: Celebrity and Community in the Age of Social Networks . New York: Peter Lang. Wissinger E (2015) #NoFilter: models, glamour labor, and the age of the blink (In: Davis J and Jurgenson N (eds) Theorizing the Web 2014 ). Interface 1(1): 1–20. Hope this helps. /C On Thu, Jan 5, 2017 at 7:39 AM, Joshua Braun <jabraun@journ.umass.edu> wrote:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:
https://urldefense.proofpoint.com/v2/url?u=http-3A__yalebooks.com_book_97803...
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers https://urldefense.proofpoint.com/v2/url?u=http-3A__aoir.org&d=DwIGaQ&c=8v77... Subscribe, change options or unsubscribe at: https://urldefense.proofpoint.com/v2/url?u=http-3A__listserv.aoir.org_listin...
Join the Association of Internet Researchers: https://urldefense.proofpoint.com/v2/url?u=http-3A__www.aoir.org_&d=DwIGaQ&c...
-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst
@josh_braun Skype: wideaperture https://urldefense.proofpoint.com/v2/url?u=http-3A__wideaperture.net_&d=DwIG... new book: https://urldefense.proofpoint.com/v2/url?u=http-3A__yalebooks.com_book_97803...
"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers https://urldefense.proofpoint.com/v2/url?u=http-3A__aoir.org&d=DwIGaQ&c=8v77... Subscribe, change options or unsubscribe at: https://urldefense.proofpoint.com/v2/url?u=http-3A__listserv.aoir.org_listin...
Join the Association of Internet Researchers: https://urldefense.proofpoint.com/v2/url?u=http-3A__www.aoir.org_&d=DwIGaQ&c...
-- Dr Crystal Abidin, PhD Anthropology & Sociology, Media & Communications *https://urldefense.proofpoint.com/v2/url?u=https-3A__wishcrys.com_academic-2... <https://urldefense.proofpoint.com/v2/url?u=https-3A__wishcrys.com_academic-2... >* latest papers: brand scandals <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.academia.edu_248310... > | visibility labour <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.academia.edu_286354... > | agentic cute <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.academia.edu_163665... > | subversive frivolity <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.academia.edu_247580... > _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers https://urldefense.proofpoint.com/v2/url?u=http-3A__aoir.org&d=DwIGaQ&c=8v77... Subscribe, change options or unsubscribe at: https://urldefense.proofpoint.com/v2/url?u=http-3A__listserv.aoir.org_listin... Join the Association of Internet Researchers: https://urldefense.proofpoint.com/v2/url?u=http-3A__www.aoir.org_&d=DwIGaQ&c...
I have an article on self-branding for the job market using new media that may be a bit out of way for some on the list because it is in the Political and Legal Anthropology Review: "Selling Your Self in the United States" PoLAR 37( 2): 281-295. https://www.academia.edu/28983371/Selling_Your_Self_in_the_United_States And I have a book on hiring and new media coming out in April, and the first chapter is all about branding. I am happy to send along a pre-print if anyone is interested in the chapter. Best, Ilana On 1/5/2017 12:37 AM, Crystal Abidin wrote:
Moshimoshi Julie,
I've written extensively about Influencers and their self-branding strategies (i.e. communicative intimacies, visibility labour, coupling, selfies, etc) here: https://wishcrys.com/academic-publications/
Other great works I've enjoyed are:
Banet-Weiser S (2012) Authentic TM: The Politics and Ambivalence in a Brand Culture . New York: New York University Press.
Duffy BE (2016) The romance of work: gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies 19(4): 441–457.
Hopkins J and Thomas N (2011) Fielding networked marketing: technology and authenticity in the monetiza-tion of Malaysian blogs. In: Araya D, Breindi Y and Tessa J (eds) Nexus: New Intersections in Internet Research . New York: Peter Lang, pp. 139–156
Marwick AE (2015) Instafame: luxury selfies in the attention economy. Public Culture 27: 137–160.
Neff G, Wissinger E and Zukin S (2005) Entrepreneurial labor among cultural producers: ‘Cool’ jobs in ‘hot’ industries. Social Semiotics 15(3): 307–334.
Senft TM (2008) Camgirls: Celebrity and Community in the Age of Social Networks . New York: Peter Lang.
Wissinger E (2015) #NoFilter: models, glamour labor, and the age of the blink (In: Davis J and Jurgenson N (eds) Theorizing the Web 2014 ). Interface 1(1): 1–20.
Hope this helps. /C
On Thu, Jan 5, 2017 at 7:39 AM, Joshua Braun <jabraun@journ.umass.edu> wrote:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst
@josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you
"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
Many thanks all! Amazing references. On Thursday, January 5, 2017 10:00 AM, Ilana Gershon <imgershon@gmail.com> wrote: I have an article on self-branding for the job market using new media that may be a bit out of way for some on the list because it is in the Political and Legal Anthropology Review: "Selling Your Self in the United States" PoLAR 37( 2): 281-295. https://www.academia.edu/28983371/Selling_Your_Self_in_the_United_States And I have a book on hiring and new media coming out in April, and the first chapter is all about branding. I am happy to send along a pre-print if anyone is interested in the chapter. Best, Ilana On 1/5/2017 12:37 AM, Crystal Abidin wrote:
Moshimoshi Julie,
I've written extensively about Influencers and their self-branding strategies (i.e. communicative intimacies, visibility labour, coupling, selfies, etc) here: https://wishcrys.com/academic-publications/
Other great works I've enjoyed are:
Banet-Weiser S (2012) Authentic TM: The Politics and Ambivalence in a Brand Culture . New York: New York University Press.
Duffy BE (2016) The romance of work: gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies 19(4): 441–457.
Hopkins J and Thomas N (2011) Fielding networked marketing: technology and authenticity in the monetiza-tion of Malaysian blogs. In: Araya D, Breindi Y and Tessa J (eds) Nexus: New Intersections in Internet Research . New York: Peter Lang, pp. 139–156
Marwick AE (2015) Instafame: luxury selfies in the attention economy. Public Culture 27: 137–160.
Neff G, Wissinger E and Zukin S (2005) Entrepreneurial labor among cultural producers: ‘Cool’ jobs in ‘hot’ industries. Social Semiotics 15(3): 307–334.
Senft TM (2008) Camgirls: Celebrity and Community in the Age of Social Networks . New York: Peter Lang.
Wissinger E (2015) #NoFilter: models, glamour labor, and the age of the blink (In: Davis J and Jurgenson N (eds) Theorizing the Web 2014 ). Interface 1(1): 1–20.
Hope this helps. /C
On Thu, Jan 5, 2017 at 7:39 AM, Joshua Braun <jabraun@journ.umass.edu> wrote:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst
@josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you
"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
_______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/
Dear All, together with my colleagues I am analyzing a sample of some 500.000 Instagram users (we gathered it by looking at people who post on mainstream brands online), we haven't published on it yet (something will come out this year) but one clear result is that about 98 per cent of the users DO NOT engage in anything that can be remotely called self-branding. This finding is backed up by our interviews (about 50 so far). So maybe self branding is not the normal or default way of using social media, maybe its just the way social media are used by a small and highly visible (and easy to study) 'elite', that media researchers have paid a disproportionate amount of attention to. Just a thought. Adam Arvidsson Associate Professor Department of Social and Political Sciences University of Milano via Conservatorio 7 20122 Milano, Italy Il 05/01/17 17:01, Ilana Gershon <imgershon@gmail.com> ha scritto:
I have an article on self-branding for the job market using new media that may be a bit out of way for some on the list because it is in the Political and Legal Anthropology Review:
"Selling Your Self in the United States" PoLAR 37( 2): 281-295.
https://www.academia.edu/28983371/Selling_Your_Self_in_the_United_States
And I have a book on hiring and new media coming out in April, and the first chapter is all about branding. I am happy to send along a pre-print if anyone is interested in the chapter.
Best, Ilana
On 1/5/2017 12:37 AM, Crystal Abidin wrote:
Moshimoshi Julie,
I've written extensively about Influencers and their self-branding strategies (i.e. communicative intimacies, visibility labour, coupling, selfies, etc) here: https://wishcrys.com/academic-publications/
Other great works I've enjoyed are:
Banet-Weiser S (2012) Authentic TM: The Politics and Ambivalence in a Brand Culture . New York: New York University Press.
Duffy BE (2016) The romance of work: gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies 19(4): 441–457.
Hopkins J and Thomas N (2011) Fielding networked marketing: technology and authenticity in the monetiza-tion of Malaysian blogs. In: Araya D, Breindi Y and Tessa J (eds) Nexus: New Intersections in Internet Research . New York: Peter Lang, pp. 139–156
Marwick AE (2015) Instafame: luxury selfies in the attention economy. Public Culture 27: 137–160.
Neff G, Wissinger E and Zukin S (2005) Entrepreneurial labor among cultural producers: ‘Cool’ jobs in ‘hot’ industries. Social Semiotics 15(3): 307–334.
Senft TM (2008) Camgirls: Celebrity and Community in the Age of Social Networks . New York: Peter Lang.
Wissinger E (2015) #NoFilter: models, glamour labor, and the age of the blink (In: Davis J and Jurgenson N (eds) Theorizing the Web 2014 ). Interface 1(1): 1–20.
Hope this helps. /C
On Thu, Jan 5, 2017 at 7:39 AM, Joshua Braun <jabraun@journ.umass.edu> wrote:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst
@josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you
"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
_______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Adam Arvidsson Associate Professor Department of Social and Political Sciences University of Milano via Conservatorio 7 20122 Milano, Italy tel. +39-02.503.21209 fax.+39-02.503.21240
Hi Julie, I wrote an article two years ago about self-branding by travel bloggers: http://journals.sagepub.com/doi/abs/10.1177/1468797615594748 As others have noted, Hearn's articles are much worth your time. There's also a 2010 article by Marwick and boyd about self-branding in the context of Twitter, should that interest you: http://doi.org/10.1177/ 1461444810365313 And Shepherd's 2005 article elaborates on the phenomenon from a business perspective: http://doi.org/10.1362/0267257054307381 Best, Tom Tom van Nuenen Assistant Professor Online Culture Tilburg University 2017-01-05 0:39 GMT+01:00 Joshua Braun <jabraun@journ.umass.edu>:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst
@josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you
"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
I also found this article very very useful: Lair, Daniel J., Sullivan, Katie and Cheney, George. 2005 Marketization and The Recasting of the Professional Self: The Rhetoric and Ethics of Personal Branding. /Management Communication Quarterly /18(3): 307–43. Best, Ilana On 1/7/2017 7:43 AM, Tom van Nuenen wrote:
Hi Julie,
I wrote an article two years ago about self-branding by travel bloggers: http://journals.sagepub.com/doi/abs/10.1177/1468797615594748
As others have noted, Hearn's articles are much worth your time.
There's also a 2010 article by Marwick and boyd about self-branding in the context of Twitter, should that interest you: http://doi.org/10.1177/ 1461444810365313
And Shepherd's 2005 article elaborates on the phenomenon from a business perspective: http://doi.org/10.1362/0267257054307381
Best, Tom
Tom van Nuenen Assistant Professor Online Culture Tilburg University
2017-01-05 0:39 GMT+01:00 Joshua Braun <jabraun@journ.umass.edu>:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst
@josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you
"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
I've never plugged myself before, especially since this list is full of so many esteemed thinkers/teachers/writers/activists, but my book *Friended at the Front* discusses the role of agency and how institutional and cultural commitments enable and constrain self-presentation online. It could be helpful. Best of luck with what sounds like an exciting project. Can't wait to read it! Keep on keepin on, Lisa On Sat, Jan 7, 2017 at 9:44 AM, Ilana Gershon <imgershon@gmail.com> wrote:
I also found this article very very useful:
Lair, Daniel J., Sullivan, Katie and Cheney, George.
2005 Marketization and The Recasting of the Professional Self: The Rhetoric and Ethics of Personal Branding. /Management Communication Quarterly /18(3): 307–43.
Best, Ilana
On 1/7/2017 7:43 AM, Tom van Nuenen wrote:
Hi Julie,
I wrote an article two years ago about self-branding by travel bloggers: http://journals.sagepub.com/doi/abs/10.1177/1468797615594748
As others have noted, Hearn's articles are much worth your time.
There's also a 2010 article by Marwick and boyd about self-branding in the context of Twitter, should that interest you: http://doi.org/10.1177/ 1461444810365313
And Shepherd's 2005 article elaborates on the phenomenon from a business perspective: http://doi.org/10.1362/0267257054307381
Best, Tom
Tom van Nuenen Assistant Professor Online Culture Tilburg University
2017-01-05 0:39 GMT+01:00 Joshua Braun <jabraun@journ.umass.edu>:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say
on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do- what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social
media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst
@josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you
"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
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-- The greatest of all mistakes is to do nothing, because you think you can only do a little.
Hello Julie, I've written a few papers discussing the imbrication of self-branding (labor) with the contractual impediments of sponsorship and its impact on the everyday work and life based on ethnographic research with high profile professional rock climbers. Please have a look here https://obs-edu.academia.edu/GuillaumeDumont and do not hesitate to ask for copies. In addition of the works already mentioned by other members, you might be interested in consulting the following papers, although they are not exactly framed in the critical perspective you're looking for: - Parmentier, M.-A., Fischer, E., & Reuter, R. (2013). Positioning person brands in established organizational fields. *Journal of the Academy of Marketing Science*, *41*, 372–387. - Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online Personal Branding: Processes, Challenges, and Implications. *Journal of Interactive Marketing*, *25*(1), 37–50. Cheers, Guillaume 2017-01-07 19:54 GMT+01:00 Lisa Silvestri <lisaesilvestri@gmail.com>:
I've never plugged myself before, especially since this list is full of so many esteemed thinkers/teachers/writers/activists, but my book *Friended at the Front* discusses the role of agency and how institutional and cultural commitments enable and constrain self-presentation online. It could be helpful.
Best of luck with what sounds like an exciting project. Can't wait to read it! Keep on keepin on, Lisa
On Sat, Jan 7, 2017 at 9:44 AM, Ilana Gershon <imgershon@gmail.com> wrote:
I also found this article very very useful:
Lair, Daniel J., Sullivan, Katie and Cheney, George.
2005 Marketization and The Recasting of the Professional Self: The Rhetoric and Ethics of Personal Branding. /Management Communication Quarterly /18(3): 307–43.
Best, Ilana
On 1/7/2017 7:43 AM, Tom van Nuenen wrote:
Hi Julie,
I wrote an article two years ago about self-branding by travel bloggers: http://journals.sagepub.com/doi/abs/10.1177/1468797615594748
As others have noted, Hearn's articles are much worth your time.
There's also a 2010 article by Marwick and boyd about self-branding in the context of Twitter, should that interest you: http://doi.org/10.1177/ 1461444810365313
And Shepherd's 2005 article elaborates on the phenomenon from a business perspective: http://doi.org/10.1362/0267257054307381
Best, Tom
Tom van Nuenen Assistant Professor Online Culture Tilburg University
2017-01-05 0:39 GMT+01:00 Joshua Braun <jabraun@journ.umass.edu>:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say
on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do- what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social
media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst
@josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you
"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
_______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
_______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- The greatest of all mistakes is to do nothing, because you think you can only do a little. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/ listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
participants (9)
-
Adam Arvidsson -
Crystal Abidin -
Guillaume Dumont -
Ilana Gershon -
Joshua Braun -
Julie Grinberg -
Lisa Silvestri -
Tom van Nuenen -
Wissinger, Elizabeth Anne