I've never plugged myself before, especially since this list is full of so many esteemed thinkers/teachers/writers/activists, but my book *Friended at the Front* discusses the role of agency and how institutional and cultural commitments enable and constrain self-presentation online. It could be helpful. Best of luck with what sounds like an exciting project. Can't wait to read it! Keep on keepin on, Lisa On Sat, Jan 7, 2017 at 9:44 AM, Ilana Gershon <imgershon@gmail.com> wrote:
I also found this article very very useful:
Lair, Daniel J., Sullivan, Katie and Cheney, George.
2005 Marketization and The Recasting of the Professional Self: The Rhetoric and Ethics of Personal Branding. /Management Communication Quarterly /18(3): 307–43.
Best, Ilana
On 1/7/2017 7:43 AM, Tom van Nuenen wrote:
Hi Julie,
I wrote an article two years ago about self-branding by travel bloggers: http://journals.sagepub.com/doi/abs/10.1177/1468797615594748
As others have noted, Hearn's articles are much worth your time.
There's also a 2010 article by Marwick and boyd about self-branding in the context of Twitter, should that interest you: http://doi.org/10.1177/ 1461444810365313
And Shepherd's 2005 article elaborates on the phenomenon from a business perspective: http://doi.org/10.1362/0267257054307381
Best, Tom
Tom van Nuenen Assistant Professor Online Culture Tilburg University
2017-01-05 0:39 GMT+01:00 Joshua Braun <jabraun@journ.umass.edu>:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say
on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do- what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social
media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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