Moshimoshi Julie, I've written extensively about Influencers and their self-branding strategies (i.e. communicative intimacies, visibility labour, coupling, selfies, etc) here: https://wishcrys.com/academic-publications/ Other great works I've enjoyed are: Banet-Weiser S (2012) Authentic TM: The Politics and Ambivalence in a Brand Culture . New York: New York University Press. Duffy BE (2016) The romance of work: gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies 19(4): 441–457. Hopkins J and Thomas N (2011) Fielding networked marketing: technology and authenticity in the monetiza-tion of Malaysian blogs. In: Araya D, Breindi Y and Tessa J (eds) Nexus: New Intersections in Internet Research . New York: Peter Lang, pp. 139–156 Marwick AE (2015) Instafame: luxury selfies in the attention economy. Public Culture 27: 137–160. Neff G, Wissinger E and Zukin S (2005) Entrepreneurial labor among cultural producers: ‘Cool’ jobs in ‘hot’ industries. Social Semiotics 15(3): 307–334. Senft TM (2008) Camgirls: Celebrity and Community in the Age of Social Networks . New York: Peter Lang. Wissinger E (2015) #NoFilter: models, glamour labor, and the age of the blink (In: Davis J and Jurgenson N (eds) Theorizing the Web 2014 ). Interface 1(1): 1–20. Hope this helps. /C On Thu, Jan 5, 2017 at 7:39 AM, Joshua Braun <jabraun@journ.umass.edu> wrote:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst
@josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you
"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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-- Dr Crystal Abidin, PhD Anthropology & Sociology, Media & Communications *https://wishcrys.com/academic-publications <https://wishcrys.com/academic-publications>* latest papers: brand scandals <https://www.academia.edu/24831025/Influencers_Tell_All_Unravelling_Authenticity_and_Credibility_in_a_Brand_Scandal> | visibility labour <https://www.academia.edu/28635403/Visibility_labour_Engaging_with_Influencers_fashion_brands_and_OOTD_advertorial_campaigns_on_Instagram> | agentic cute <https://www.academia.edu/16366571/Agentic_cute_._Pastiching_East_Asian_cute_in_Influencer_commerce> | subversive frivolity <https://www.academia.edu/24758091/_Aren_t_These_Just_Young_Rich_Women_Doing_Vain_Things_Online_Influencer_Selfies_as_Subversive_Frivolity>