I have an article on self-branding for the job market using new media that may be a bit out of way for some on the list because it is in the Political and Legal Anthropology Review: "Selling Your Self in the United States" PoLAR 37( 2): 281-295. https://www.academia.edu/28983371/Selling_Your_Self_in_the_United_States And I have a book on hiring and new media coming out in April, and the first chapter is all about branding. I am happy to send along a pre-print if anyone is interested in the chapter. Best, Ilana On 1/5/2017 12:37 AM, Crystal Abidin wrote:
Moshimoshi Julie,
I've written extensively about Influencers and their self-branding strategies (i.e. communicative intimacies, visibility labour, coupling, selfies, etc) here: https://wishcrys.com/academic-publications/
Other great works I've enjoyed are:
Banet-Weiser S (2012) Authentic TM: The Politics and Ambivalence in a Brand Culture . New York: New York University Press.
Duffy BE (2016) The romance of work: gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies 19(4): 441–457.
Hopkins J and Thomas N (2011) Fielding networked marketing: technology and authenticity in the monetiza-tion of Malaysian blogs. In: Araya D, Breindi Y and Tessa J (eds) Nexus: New Intersections in Internet Research . New York: Peter Lang, pp. 139–156
Marwick AE (2015) Instafame: luxury selfies in the attention economy. Public Culture 27: 137–160.
Neff G, Wissinger E and Zukin S (2005) Entrepreneurial labor among cultural producers: ‘Cool’ jobs in ‘hot’ industries. Social Semiotics 15(3): 307–334.
Senft TM (2008) Camgirls: Celebrity and Community in the Age of Social Networks . New York: Peter Lang.
Wissinger E (2015) #NoFilter: models, glamour labor, and the age of the blink (In: Davis J and Jurgenson N (eds) Theorizing the Web 2014 ). Interface 1(1): 1–20.
Hope this helps. /C
On Thu, Jan 5, 2017 at 7:39 AM, Joshua Braun <jabraun@journ.umass.edu> wrote:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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