Hi Alan, In a recent undergraduate class, I used the postscript from Alexander Galloway's latest book *The Interface Effect* titled "We Are the Gold Farmers" to discuss unpaid microlabor. The students seemed to understand and enjoy it. http://amzn.com/0745662536 Rex On Fri, Aug 2, 2013 at 9:28 AM, Robert Kozinets <rkozinets@gmail.com> wrote:
Hi Alan:
It's a bit heavy on the neo-Marxianism, and focused on the realm of consumer culture, but this Journal of Consumer Culture article by Detlev Zwick et al is my go-to on the subject. Dr. Zwick has a number of articles on this and related topics.
http://www.yorku.ca/dzwick/JCC_Governmentality.pdf
Best, Rob.
On Thu, Aug 1, 2013 at 8:34 PM, Alan Bilansky <alanbilansky@gmail.com
wrote:
Good people,
I'm looking for a good reading or other media--ideally short and accessible to undergrads--to introduce the concept of companies profiting from the uncompensated labor of user-generated content and other online behavior. What has worked in your classes when you have introduced this concept?
Many thanks!
-- Alan Bilansky
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-- Robert V. Kozinets Professor of Marketing, Chair of Marketing Dept. Schulich School of Business--York University 4700 Keele Street, Toronto, ON Canada M3J 1P3 Office: +1 416-736-2100 x. 20513 Brandthroposophy: http://www.kozinets.net
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