Dear Burcu: & others: Few months ago, I have requested in the group to recommend material and books for a course on social media. I had also promised that I would share the learnings. Recommendations from the members are really useful. I tried the course with my MBA students here last term. Looks like the course is shaping up well. Following are my suggestions, out of reading and testing: 1. Blanchard, O. (2012). Social Media ROI: Managing and Measuring Social Media Efforts in your Organization. Pearson: New Delhi. (This book is really good from a practice view) 2. Flynn, N. (2012). The Social Media Handbook. New Delhi: Wiley India. (for social media audit in organizations) 3. Kietzmann, J. H et al., (2011). Social Media? Get Serious! Understanding the functional building blocks of social media. Business Horizons, 54, 241-251 4. Kaplan, A. M. and Hanlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53, 59-68 (above articles are great starting points) 5. This is a nice piece: • Piskorski, M. (2011). Social Strategies that work. Harvard Business Review, Nov., 117-122. All ecommerce text books have a chapter on Social media as well. Best of luck! Regards, Vignesh. W:http://web.iitd.ac.in/~vignes/ _______________________________________ P. VIGNESWARA ILAVARASAN, PhD Dept. of Management Studies Indian Institute of Technology Delhi Hauz Khas, New Delhi 110016 India M:+91 9910230407; O: +91 11 2659 1174; H: +91 11 2659 1936. E: vignes@iitd.ac.in W:http://web.iitd.ac.in/~vignes/ On Tue, Jan 7, 2014 at 4:02 AM, Burcu Bakioglu <bbakiogl@gmail.com> wrote:
Hi all, Looks like I'll be leading an independent study on social media with one of my students. I have a good amount of books on the topic but I just wanted to inquire which ones you know have worked out best in your classes. This particular student is also interested in learning about the practical end of social media. Kind of like a "best practices" book. Or even the industry end of social media... Again, have some things that addresses the latter question, but want to know which books you would recommend.
Any takers?
Thank you in advance :)
-- Thanks,
Burcu S. Bakioglu, Ph.D. Postdoctoral Fellow in New Media Lawrence University
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