Hi Seth Greetings!, I teach an elective curse 'Social Media & Business Practices' to MBA students at IIT Delhi. This book is a great starting point: Blanchard, O. (2012). Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization. Pearson: New Delhi. More practical stuff for personal SM branding & community engagement can be taken from: http://guykawasaki.com/books/the-art-of-social-media/ Pull out articles from MIT Sloan Management Review & HBR. There are plenty. Business Horizon has some seminal papers. Social Media examiner, Social Media Week, Social Samosa, SM tab of Mashable, and Pulse in LinkedIn gives you hundreds of caselets. If you want videos, start with likes of: https://www.youtube.com/watch?v=UYI1_gPGu7w Men, Women & Children is a good movie too. Hope this helps. Would love to look at the final syllabus, if possible. Best Regards, Vignesh. http://web.iitd.ac.in/~vignes/ ________________________________ P. VIGNESWARA ILAVARASAN, PhD Associate Professor Dept. of Management Studies Indian Institute of Technology Delhi Hauz Khas, New Delhi 110016 India M:+91 9910230407 (India); O: +91 11 2659 1174 E: vignes@iitd.ac.in W:http://web.iitd.ac.in/~vignes/ * On Mon, Dec 19, 2016 at 5:44 PM, Seth C Bradshaw <bradshawsc@sfasu.edu> wrote:
I am looking for information about social media, not using social media to teach. In particular, I am interested in the professional application of social media in the areas of advertising and public relations.
Thank you for all of the tips I've received thus far!
Seth C. Bradshaw Assistant Professor Department of Mass Communication Stephen F. Austin State University
Boynton Bldg. Box 13048 SFA Station Nacogdoches, TX 75962
936.468.1265 | Boynton Bldg. 302 ________________________________ From: sky c <skyc@riseup.net> Sent: Friday, December 16, 2016 4:47 PM To: Seth C Bradshaw; air-l@listserv.aoir.org Subject: Re: [Air-L] Teaching Social Media
I'm not entirely sure whether you mean teaching units about social media, or teaching units using social media, or both. The edited collection An Education in Facebook is one potentially useful resource: https://www.routledge.com/An-Education-in-Facebook-Higher- Education-and-the-Worlds-Largest-Social/Kent-Leaver/p/book/9780415713191< https://urldefense.proofpoint.com/v2/url?u=https-3A__www.routledge. com_An-2DEducation-2Din-2DFacebook-2DHigher-2DEducation-2Dand-2Dthe- 2DWorlds-2DLargest-2DSocial_Kent-2DLeaver_p_book_ 9780415713191&d=AwMFaQ&c=2X_btuPRWkGwRX26NHIotw&r=-9- LX5BEApUFQmRTqS7YJ3xFUT7Tm92OuNnBF7JqFoA&m=MfA56xAUU- NFflWVf6tMxjlHc890oKEBLCzipK_XkUw&s=3faEpGnbV44P9Bl6ofe1zTb-eQi6W- -S86LRbBVF5F0&e=>
On Fri, 2016-12-16 at 14:55 +0000, Seth C Bradshaw wrote: Hi all-
Apologies if the following questions have been asked and answered previously:
(a) Does anyone have suggested readings for best practices when teaching courses on social media? (b) Does anyone know of a list of programs offering degrees in social media that I can compare ours against? (c) Do NCA, AoIR, or similar organizations have official statements on the study of social media?
All insights are welcome!
Best, Seth
Seth C. Bradshaw Assistant Professor Department of Mass Communication Stephen F. Austin State University
Boynton Bldg. Box 13048 SFA Station Nacogdoches, TX 75962
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