Dear all, Good morning (if the case) I've a master student who wants to explore for her master thesis the use of social media from an organizational perspective, trying to identify their strategies, perceptions of use/utility/feedback and internal guidelines when dealing with social media channels. Can someone help and recommend some key literature on the subject? Thanks in advance Best regards Paulo Ferreira -- [image: MKT-d] <http://www.ulusofona.pt/pos-graduacoes/marketing-digital?utm_source=pauloferreira-assinatura&utm_medium=email&utm_campaign=mkt-d> <https://www.ulusofona.pt/pos-graduacoes/e-commerce?utm_source=pauloferreira-assinatura&utm_medium=email&utm_campaign=e-commerce> [image: ULHT] <https://www.ulusofona.pt/pos-graduacoes/e-commerce?utm_source=pauloferreira-assinatura&utm_medium=email&utm_campaign=e-commerce> *Paulo Ferreira* WebDesigner / Professor Assistente SEO / Coordenação Executiva da Pós-Graduação em Marketing Digital Coordenação Executiva da Pós-Graduação em E-Commerce *Universidade Lusófona* Campo Grande, 376 1749-024 Lisboa - Portugal Telf. 217 515 500 - ext: 559 Tlm: 965 072 889 paulo.ferreira@ulusofona.pt <email@ulusofona.pt> www.ulusofona.pt pos-graduacao/marketing-digital <http://www.ulusofona.pt/pos-graduacoes/marketing-digital> [image: FB] <http://pt-br.facebook.com/u.lusofona> [image: TW] <http://twitter.com/ulusofona> [image: IN] <http://www.linkedin.com/company/universidade-lusofona> [image: IN] <https://plus.google.com/u/0/b/108234040426606122498/+universidadelusofona/posts>