Dear all, I am working on my dissertation right now about dialogic public relations via the WWW through the analysis of two official tourism websites. I would really appreciate your views on two aspects. One, if you could refer me to a document or publication to analyse what design features a website should have to interact with their audiences. There are hundreds of marketing articles on the internet but I would like to have a more academic expert and professional guidance which is your case. The second thing is to know what would be the average loading time to consider reasonable (less than 6 or 10 seconds?) This is one of the 45 items within the easy of interface that I am analysing ( proposed by the public relations academics Kent and Taylor (2003). many thanks for your help, Claudia Pinto Queen Margaret University, Edinburgh, Scotland