Greetings, A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it. I will appreciate your thoughts and possible responses to these questions, if possible. Or perhaps share some articles which may have answered some of your questions. 1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? 3. How are social media trends usually started? 4. How do social media trends become global trends? 5. What social media platforms display most of these trends? 6. How long do social media trends usually last for? Why? 7. What causes a trend to lose popularity? 8. What have been some of the most significant viral trends in the past decade? 9. What were the more popular social media platforms in the beginning of the 2010’s? 10. Are there any viral trends that have caused big changes socially, either positively or negatively, in the past decade? If so, what trend was it and what was the effect? 11. What viral trends do you know of from the past decade? 12. What are the current most popular social media platforms? Thanks, Gohar -- Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato Private Bag 3105 | Hamilton 3240 | New Zealand | +64 7 838 4233 | gohar.khan@waikato.ac.nz | office: MSB.2.32D / Web: gfkhan.wordpress.com Check out my books on social media analytics and digital marketing analytics