Greetings, A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it. I will appreciate your thoughts and possible responses to these questions, if possible. Or perhaps share some articles which may have answered some of your questions. 1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? 3. How are social media trends usually started? 4. How do social media trends become global trends? 5. What social media platforms display most of these trends? 6. How long do social media trends usually last for? Why? 7. What causes a trend to lose popularity? 8. What have been some of the most significant viral trends in the past decade? 9. What were the more popular social media platforms in the beginning of the 2010’s? 10. Are there any viral trends that have caused big changes socially, either positively or negatively, in the past decade? If so, what trend was it and what was the effect? 11. What viral trends do you know of from the past decade? 12. What are the current most popular social media platforms? Thanks, Gohar -- Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato Private Bag 3105 | Hamilton 3240 | New Zealand | +64 7 838 4233 | gohar.khan@waikato.ac.nz | office: MSB.2.32D / Web: gfkhan.wordpress.com Check out my books on social media analytics and digital marketing analytics
I would direct the student to the books Going Viral, by Karine Nahon and Jeff Hemsley, and The World Made Meme, by Ryan Milner. On 11/19/19, 6:33 PM, "Air-L on behalf of Gohar F. Khan" <air-l-bounces@listserv.aoir.org on behalf of gohar.feroz@gmail.com> wrote: Greetings, A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it. I will appreciate your thoughts and possible responses to these questions, if possible. Or perhaps share some articles which may have answered some of your questions. 1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? 3. How are social media trends usually started? 4. How do social media trends become global trends? 5. What social media platforms display most of these trends? 6. How long do social media trends usually last for? Why? 7. What causes a trend to lose popularity? 8. What have been some of the most significant viral trends in the past decade? 9. What were the more popular social media platforms in the beginning of the 2010’s? 10. Are there any viral trends that have caused big changes socially, either positively or negatively, in the past decade? If so, what trend was it and what was the effect? 11. What viral trends do you know of from the past decade? 12. What are the current most popular social media platforms? Thanks, Gohar -- Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato Private Bag 3105 | Hamilton 3240 | New Zealand | +64 7 838 4233 | gohar.khan@waikato.ac.nz | office: MSB.2.32D / Web: gfkhan.wordpress.com Check out my books on social media analytics and digital marketing analytics _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/
Here's "Going Viral" in the ACM Digital Library - https://dl.acm.org/citation.cfm?id=2601815 - and a book review about it - https://blogs.lse.ac.uk/lsereviewofbooks/2014/06/09/book-review-going-viral-... . And here's "The World Made Meme" - https://mitpress.mit.edu/books/world-made-meme - and a book review about it - https://pdfs.semanticscholar.org/51d7/8b688d48ae40e5c85f1b877573f9a26f36d8.p... - too. I find Milner's definition of meme helpful - “multimodal texts that facilitate participation by reappropriation, by balancing a fixed premise with novel expression” (p. 14) ( in the above book review, and with regard to the 'replicating cultural unit' idea in this 'meme' label in blog - https://scott-macleod.blogspot.com/search/label/meme). Scott - http://worlduniversityandschool.org/AcademicPress.html - worlduniversityandschool.org (like best STEM CC-4 OCW / OpenCourseWare in 5 languages, with Wikipedia in 300 languages). On Wed, Nov 20, 2019 at 6:26 AM Tarleton L. Gillespie <tlg28@cornell.edu> wrote:
I would direct the student to the books Going Viral, by Karine Nahon and Jeff Hemsley, and The World Made Meme, by Ryan Milner.
On 11/19/19, 6:33 PM, "Air-L on behalf of Gohar F. Khan" < air-l-bounces@listserv.aoir.org on behalf of gohar.feroz@gmail.com> wrote:
Greetings,
A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it.
I will appreciate your thoughts and possible responses to these questions, if possible. Or perhaps share some articles which may have answered some of your questions.
1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? 3. How are social media trends usually started? 4. How do social media trends become global trends? 5. What social media platforms display most of these trends? 6. How long do social media trends usually last for? Why? 7. What causes a trend to lose popularity? 8. What have been some of the most significant viral trends in the past decade? 9. What were the more popular social media platforms in the beginning of the 2010’s? 10. Are there any viral trends that have caused big changes socially, either positively or negatively, in the past decade? If so, what trend was it and what was the effect? 11. What viral trends do you know of from the past decade? 12. What are the current most popular social media platforms?
Thanks, Gohar
--
Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato
Private Bag 3105 | Hamilton 3240 | New Zealand | +64 7 838 4233 | gohar.khan@waikato.ac.nz | office: MSB.2.32D / Web: gfkhan.wordpress.com
Check out my books on social media analytics and digital marketing analytics _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
_______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- -- - Scott MacLeod - Founder & President - World University and School - http://worlduniversityandschool.org - 415 480 4577 - http://scottmacleod.com - CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization. IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone. World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
A few years old but big fan of this one - Virality: Contagion Theory in the Age of Networks (Tony Sampson) https://www.upress.umn.edu/book-division/books/virality Get Outlook for iOS<https://aka.ms/o0ukef> ________________________________ From: Air-L <air-l-bounces@listserv.aoir.org> on behalf of Scott MacLeod <helianth@gmail.com> Sent: Wednesday, November 20, 2019 11:26:36 AM To: Tarleton L. Gillespie <tlg28@cornell.edu>; Scott MacLeod <sgkmacleod@worlduniversityandschool.org> Cc: air-l@listserv.aoir.org <air-l@listserv.aoir.org> Subject: Re: [Air-L] Some questions by a student Here's "Going Viral" in the ACM Digital Library - https://dl.acm.org/citation.cfm?id=2601815 - and a book review about it - https://blogs.lse.ac.uk/lsereviewofbooks/2014/06/09/book-review-going-viral-... . And here's "The World Made Meme" - https://mitpress.mit.edu/books/world-made-meme - and a book review about it - https://pdfs.semanticscholar.org/51d7/8b688d48ae40e5c85f1b877573f9a26f36d8.p... - too. I find Milner's definition of meme helpful - “multimodal texts that facilitate participation by reappropriation, by balancing a fixed premise with novel expression” (p. 14) ( in the above book review, and with regard to the 'replicating cultural unit' idea in this 'meme' label in blog - https://scott-macleod.blogspot.com/search/label/meme). Scott - http://worlduniversityandschool.org/AcademicPress.html - worlduniversityandschool.org (like best STEM CC-4 OCW / OpenCourseWare in 5 languages, with Wikipedia in 300 languages). On Wed, Nov 20, 2019 at 6:26 AM Tarleton L. Gillespie <tlg28@cornell.edu> wrote:
I would direct the student to the books Going Viral, by Karine Nahon and Jeff Hemsley, and The World Made Meme, by Ryan Milner.
On 11/19/19, 6:33 PM, "Air-L on behalf of Gohar F. Khan" < air-l-bounces@listserv.aoir.org on behalf of gohar.feroz@gmail.com> wrote:
Greetings,
A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it.
I will appreciate your thoughts and possible responses to these questions, if possible. Or perhaps share some articles which may have answered some of your questions.
1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? 3. How are social media trends usually started? 4. How do social media trends become global trends? 5. What social media platforms display most of these trends? 6. How long do social media trends usually last for? Why? 7. What causes a trend to lose popularity? 8. What have been some of the most significant viral trends in the past decade? 9. What were the more popular social media platforms in the beginning of the 2010’s? 10. Are there any viral trends that have caused big changes socially, either positively or negatively, in the past decade? If so, what trend was it and what was the effect? 11. What viral trends do you know of from the past decade? 12. What are the current most popular social media platforms?
Thanks, Gohar
--
Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato
Private Bag 3105 | Hamilton 3240 | New Zealand | +64 7 838 4233 | gohar.khan@waikato.ac.nz | office: MSB.2.32D / Web: gfkhan.wordpress.com
Check out my books on social media analytics and digital marketing analytics _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
_______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- -- - Scott MacLeod - Founder & President - World University and School - http://worlduniversityandschool.org - 415 480 4577 - http://scottmacleod.com - CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization. IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone. World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/
Just searched on "Manuel Castells and virality" (am a Castellian in many ways with regards to the Information Age), and found: "Castells emphasizes that the idea is, we’re not alone in the world. These movements are organized by anyone, they achieve Virality through the connection of the minds." ... from ... https://civic.mit.edu/2014/02/20/manuel-castells-the-space-of-autonomy-cyber... - "Virality Karine Nahon, in her recent book Going Viral ( http://www.amazon.com/Going-Viral-Karine-Nahon/dp/0745671292) describes the constant process of virality in networked communication. In the movement context, anything you start in one place has the possibility of emerging in other locations. “Tunisia is the Solution” was a slogan across the Arab uprisings. The old slogan was “Islam is the solution.” In Syria people rose up saying “We’ll do it like in Egypt.” In Bahrain, the same: replicating. Castells emphasizes that the idea is, we’re not alone in the world. These movements are organized by anyone, they achieve Virality through the connection of the minds." Scott - http://worlduniversityandschool.org/InfoTechNetworkSocGlobalUniv.html - Seeking to 'viralize' MIT OCW-centric wiki World University and School, as well: Where @WorldUnivAndSch (& WUaS Corporation @WUaSPress) are heading: Minutes from ANNUAL MEETING on Sat 11/16/19 - Minutes: - https://worlduniversityandschool.blogspot.com/2019/11/minutes-for-annual-mee... - https://scott-macleod.blogspot.com/2019/11/arabian-sand-gazelle-minutes-for-... Planning ~200 Major Online Best STEM CC-4 OCW Univs https://wiki.worlduniversityandschool.org/wiki/Nation_States in 7k https://wiki.worlduniversityandschool.org/wiki/Languages ~ - https://twitter.com/WorldUnivAndSch/status/1197556362563076096?s=20 - On Wed, Nov 20, 2019 at 10:13 AM Rishi Arora <rishigarora@uchicago.edu> wrote:
A few years old but big fan of this one - Virality: Contagion Theory in the Age of Networks (Tony Sampson)
https://www.upress.umn.edu/book-division/books/virality
Get Outlook for iOS <https://aka.ms/o0ukef> ------------------------------ *From:* Air-L <air-l-bounces@listserv.aoir.org> on behalf of Scott MacLeod <helianth@gmail.com> *Sent:* Wednesday, November 20, 2019 11:26:36 AM *To:* Tarleton L. Gillespie <tlg28@cornell.edu>; Scott MacLeod < sgkmacleod@worlduniversityandschool.org> *Cc:* air-l@listserv.aoir.org <air-l@listserv.aoir.org> *Subject:* Re: [Air-L] Some questions by a student
Here's "Going Viral" in the ACM Digital Library - https://dl.acm.org/citation.cfm?id=2601815 - and a book review about it -
https://blogs.lse.ac.uk/lsereviewofbooks/2014/06/09/book-review-going-viral-... .
And here's "The World Made Meme" - https://mitpress.mit.edu/books/world-made-meme - and a book review about it -
https://pdfs.semanticscholar.org/51d7/8b688d48ae40e5c85f1b877573f9a26f36d8.p... - too.
I find Milner's definition of meme helpful - “multimodal texts that facilitate participation by reappropriation, by balancing a fixed premise with novel expression” (p. 14) ( in the above book review, and with regard to the 'replicating cultural unit' idea in this 'meme' label in blog - https://scott-macleod.blogspot.com/search/label/meme).
Scott - http://worlduniversityandschool.org/AcademicPress.html - worlduniversityandschool.org (like best STEM CC-4 OCW / OpenCourseWare in 5 languages, with Wikipedia in 300 languages).
On Wed, Nov 20, 2019 at 6:26 AM Tarleton L. Gillespie <tlg28@cornell.edu> wrote:
I would direct the student to the books Going Viral, by Karine Nahon and Jeff Hemsley, and The World Made Meme, by Ryan Milner.
On 11/19/19, 6:33 PM, "Air-L on behalf of Gohar F. Khan" < air-l-bounces@listserv.aoir.org on behalf of gohar.feroz@gmail.com> wrote:
Greetings,
A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it.
I will appreciate your thoughts and possible responses to these questions, if possible. Or perhaps share some articles which may have answered some of your questions.
1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? 3. How are social media trends usually started? 4. How do social media trends become global trends? 5. What social media platforms display most of these trends? 6. How long do social media trends usually last for? Why? 7. What causes a trend to lose popularity? 8. What have been some of the most significant viral trends in the past decade? 9. What were the more popular social media platforms in the beginning of the 2010’s? 10. Are there any viral trends that have caused big changes socially, either positively or negatively, in the past decade? If so, what trend was it and what was the effect? 11. What viral trends do you know of from the past decade? 12. What are the current most popular social media platforms?
Thanks, Gohar
--
Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato
Private Bag 3105 | Hamilton 3240 | New Zealand | +64 7 838 4233 | gohar.khan@waikato.ac.nz | office: MSB.2.32D / Web: gfkhan.wordpress.com
Check out my books on social media analytics and digital marketing analytics _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
_______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- -- - Scott MacLeod - Founder & President - World University and School - http://worlduniversityandschool.org - 415 480 4577 - http://scottmacleod.com - CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization. IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone. World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
Gohar, Rishi, Tarleton and AoIR, While your questions and the book Rishi mentions touch on virality, I'd like to bring up the significance of the metaphor of 'virus' itself to the idea of meme ... I'm reminded of the rabies virus in these regards, which infects its host (am thinking, for ex., raccoon) to become aggressive and thirsty which microscopic virus infection leads the raccoon to bite another mammal, thus spreading the virus - or meme, perchance. It's a vivid example. Here's Dawkins who, I think, coined the word meme re gene in his 1976 book "The Selfish Gene" (p. 12?) - "Memes should be regarded as living structures, not just metaphorically but technically," writes Dawkins in "The Selfish Gene". "When you plant a fertile meme in my mind, you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell. And this isn't just a way of talking -- the meme for, say, 'belief in life after death' is actually realized physically, millions of times over, as a structure in the nervous systems of people all over the world." I'm not clear in the information age how social media memes could be newly studied "not just metaphorically but technically," but it's something MIT OCW-centric wiki World University & School (in all 7111 known living languages) would like to examine re developing a single realistic virtual earth for brain science too - https://ocw.mit.edu/courses/brain-and-cognitive-sciences/ (anat the cellular and atomic levels - am thinking Google Street View with time slider, Maps, Earth with TensorFlow, with avatar bots for species and their brains). In what ways could we begin to see how ideas in the brain stimulate neural firing - and with brain wave headsets, and dreadlock EEG headsets, for example, to begin - and from in front of our computers, especially? And for example here - https://twitter.com/hashtag/RealisticVirtualEarthForSTEM?src=hashtag_click . Cheers, Scott - https://wiki.worlduniversityandschool.org/wiki/Brain_and_Cognitive_Sciences - https://wiki.worlduniversityandschool.org/wiki/Brain_Computer_Interface <https://wiki.worlduniversityandschool.org/wiki/Brain_and_Cognitive_Sciences> - https://wiki.worlduniversityandschool.org/wiki/Subjects On Thu, Nov 21, 2019 at 9:30 AM Scott MacLeod <helianth@gmail.com> wrote:
Just searched on "Manuel Castells and virality" (am a Castellian in many ways with regards to the Information Age), and found:
"Castells emphasizes that the idea is, we’re not alone in the world. These movements are organized by anyone, they achieve Virality through the connection of the minds." ... from ... https://civic.mit.edu/2014/02/20/manuel-castells-the-space-of-autonomy-cyber... -
"Virality
Karine Nahon, in her recent book Going Viral ( http://www.amazon.com/Going-Viral-Karine-Nahon/dp/0745671292) describes the constant process of virality in networked communication. In the movement context, anything you start in one place has the possibility of emerging in other locations. “Tunisia is the Solution” was a slogan across the Arab uprisings. The old slogan was “Islam is the solution.” In Syria people rose up saying “We’ll do it like in Egypt.” In Bahrain, the same: replicating. Castells emphasizes that the idea is, we’re not alone in the world. These movements are organized by anyone, they achieve Virality through the connection of the minds."
Scott - http://worlduniversityandschool.org/InfoTechNetworkSocGlobalUniv.html - Seeking to 'viralize' MIT OCW-centric wiki World University and School, as well: Where @WorldUnivAndSch (& WUaS Corporation @WUaSPress) are heading: Minutes from ANNUAL MEETING on Sat 11/16/19 - Minutes: - https://worlduniversityandschool.blogspot.com/2019/11/minutes-for-annual-mee... - https://scott-macleod.blogspot.com/2019/11/arabian-sand-gazelle-minutes-for-... Planning ~200 Major Online Best STEM CC-4 OCW Univs https://wiki.worlduniversityandschool.org/wiki/Nation_States in 7k https://wiki.worlduniversityandschool.org/wiki/Languages ~ - https://twitter.com/WorldUnivAndSch/status/1197556362563076096?s=20 -
On Wed, Nov 20, 2019 at 10:13 AM Rishi Arora <rishigarora@uchicago.edu> wrote:
A few years old but big fan of this one - Virality: Contagion Theory in the Age of Networks (Tony Sampson)
https://www.upress.umn.edu/book-division/books/virality
Get Outlook for iOS <https://aka.ms/o0ukef> ------------------------------ *From:* Air-L <air-l-bounces@listserv.aoir.org> on behalf of Scott MacLeod <helianth@gmail.com> *Sent:* Wednesday, November 20, 2019 11:26:36 AM *To:* Tarleton L. Gillespie <tlg28@cornell.edu>; Scott MacLeod < sgkmacleod@worlduniversityandschool.org> *Cc:* air-l@listserv.aoir.org <air-l@listserv.aoir.org> *Subject:* Re: [Air-L] Some questions by a student
Here's "Going Viral" in the ACM Digital Library - https://dl.acm.org/citation.cfm?id=2601815 - and a book review about it -
https://blogs.lse.ac.uk/lsereviewofbooks/2014/06/09/book-review-going-viral-... .
And here's "The World Made Meme" - https://mitpress.mit.edu/books/world-made-meme - and a book review about it -
https://pdfs.semanticscholar.org/51d7/8b688d48ae40e5c85f1b877573f9a26f36d8.p... - too.
I find Milner's definition of meme helpful - “multimodal texts that facilitate participation by reappropriation, by balancing a fixed premise with novel expression” (p. 14) ( in the above book review, and with regard to the 'replicating cultural unit' idea in this 'meme' label in blog - https://scott-macleod.blogspot.com/search/label/meme).
Scott - http://worlduniversityandschool.org/AcademicPress.html - worlduniversityandschool.org (like best STEM CC-4 OCW / OpenCourseWare in 5 languages, with Wikipedia in 300 languages).
On Wed, Nov 20, 2019 at 6:26 AM Tarleton L. Gillespie <tlg28@cornell.edu> wrote:
I would direct the student to the books Going Viral, by Karine Nahon and Jeff Hemsley, and The World Made Meme, by Ryan Milner.
On 11/19/19, 6:33 PM, "Air-L on behalf of Gohar F. Khan" < air-l-bounces@listserv.aoir.org on behalf of gohar.feroz@gmail.com> wrote:
Greetings,
A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it.
I will appreciate your thoughts and possible responses to these questions, if possible. Or perhaps share some articles which may have answered some of your questions.
1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? 3. How are social media trends usually started? 4. How do social media trends become global trends? 5. What social media platforms display most of these trends? 6. How long do social media trends usually last for? Why? 7. What causes a trend to lose popularity? 8. What have been some of the most significant viral trends in the past decade? 9. What were the more popular social media platforms in the beginning of the 2010’s? 10. Are there any viral trends that have caused big changes socially, either positively or negatively, in the past decade? If so, what trend was it and what was the effect? 11. What viral trends do you know of from the past decade? 12. What are the current most popular social media platforms?
Thanks, Gohar
--
Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato
Private Bag 3105 | Hamilton 3240 | New Zealand | +64 7 838 4233 | gohar.khan@waikato.ac.nz | office: MSB.2.32D / Web: gfkhan.wordpress.com
Check out my books on social media analytics and digital marketing analytics _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
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--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
-- -- - Scott MacLeod - Founder & President - World University and School - http://worlduniversityandschool.org - 415 480 4577 - http://scottmacleod.com - CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization. IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone. World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
Hi Gohar, and AoIR, Thanks for your email as well an hour ago. I've explored this a bit in this blog entry - https://scott-macleod.blogspot.com/2019/12/red-eyed-treefrog-significance-of... - and loosely too in relation to ideas about consciousness (as awareness in a western Philosophy of Mind sense, but in other ways as well), and in the 'meme' label here. How consciousness as awareness 'works' in brain (s) with processes of vitality in social media is another related interesting question. Scott - https://www.amazon.com/author/scottmacleodworlduniversity Excited to announce that my book 'To the Dance or the Pools? Virtually! ~ ... in Virtual Reality' from @WUaSPress will be out this month - where in poetry I explore #Harbin, #Consciousness & in VR Glasses ~Artwork on cover is from a #VirtualWorld @HarbinBook #RealisticVirtualHarbin ~ https://twitter.com/scottmacleod/status/1202407507093647361?s=20 https://twitter.com/HarbinBook/status/1202422381421060096?s=20 On Wed, Dec 4, 2019 at 6:38 PM Scott MacLeod <helianth@gmail.com> wrote:
Gohar, Rishi, Tarleton and AoIR,
While your questions and the book Rishi mentions touch on virality, I'd like to bring up the significance of the metaphor of 'virus' itself to the idea of meme ... I'm reminded of the rabies virus in these regards, which infects its host (am thinking, for ex., raccoon) to become aggressive and thirsty which microscopic virus infection leads the raccoon to bite another mammal, thus spreading the virus - or meme, perchance. It's a vivid example.
Here's Dawkins who, I think, coined the word meme re gene in his 1976 book "The Selfish Gene" (p. 12?) - "Memes should be regarded as living structures, not just metaphorically but technically," writes Dawkins in "The Selfish Gene". "When you plant a fertile meme in my mind, you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell. And this isn't just a way of talking -- the meme for, say, 'belief in life after death' is actually realized physically, millions of times over, as a structure in the nervous systems of people all over the world."
I'm not clear in the information age how social media memes could be newly studied "not just metaphorically but technically," but it's something MIT OCW-centric wiki World University & School (in all 7111 known living languages) would like to examine re developing a single realistic virtual earth for brain science too - https://ocw.mit.edu/courses/brain-and-cognitive-sciences/ (anat the cellular and atomic levels - am thinking Google Street View with time slider, Maps, Earth with TensorFlow, with avatar bots for species and their brains). In what ways could we begin to see how ideas in the brain stimulate neural firing - and with brain wave headsets, and dreadlock EEG headsets, for example, to begin - and from in front of our computers, especially? And for example here - https://twitter.com/hashtag/RealisticVirtualEarthForSTEM?src=hashtag_click .
Cheers, Scott - https://wiki.worlduniversityandschool.org/wiki/Brain_and_Cognitive_Sciences - https://wiki.worlduniversityandschool.org/wiki/Brain_Computer_Interface
<https://wiki.worlduniversityandschool.org/wiki/Brain_and_Cognitive_Sciences> - https://wiki.worlduniversityandschool.org/wiki/Subjects
On Thu, Nov 21, 2019 at 9:30 AM Scott MacLeod <helianth@gmail.com> wrote:
Just searched on "Manuel Castells and virality" (am a Castellian in many ways with regards to the Information Age), and found:
"Castells emphasizes that the idea is, we’re not alone in the world. These movements are organized by anyone, they achieve Virality through the connection of the minds." ... from ... https://civic.mit.edu/2014/02/20/manuel-castells-the-space-of-autonomy-cyber... -
"Virality
Karine Nahon, in her recent book Going Viral ( http://www.amazon.com/Going-Viral-Karine-Nahon/dp/0745671292) describes the constant process of virality in networked communication. In the movement context, anything you start in one place has the possibility of emerging in other locations. “Tunisia is the Solution” was a slogan across the Arab uprisings. The old slogan was “Islam is the solution.” In Syria people rose up saying “We’ll do it like in Egypt.” In Bahrain, the same: replicating. Castells emphasizes that the idea is, we’re not alone in the world. These movements are organized by anyone, they achieve Virality through the connection of the minds."
Scott - http://worlduniversityandschool.org/InfoTechNetworkSocGlobalUniv.html - Seeking to 'viralize' MIT OCW-centric wiki World University and School, as well: Where @WorldUnivAndSch (& WUaS Corporation @WUaSPress) are heading: Minutes from ANNUAL MEETING on Sat 11/16/19 - Minutes: - https://worlduniversityandschool.blogspot.com/2019/11/minutes-for-annual-mee... - https://scott-macleod.blogspot.com/2019/11/arabian-sand-gazelle-minutes-for-... Planning ~200 Major Online Best STEM CC-4 OCW Univs https://wiki.worlduniversityandschool.org/wiki/Nation_States in 7k https://wiki.worlduniversityandschool.org/wiki/Languages ~ - https://twitter.com/WorldUnivAndSch/status/1197556362563076096?s=20 -
On Wed, Nov 20, 2019 at 10:13 AM Rishi Arora <rishigarora@uchicago.edu> wrote:
A few years old but big fan of this one - Virality: Contagion Theory in the Age of Networks (Tony Sampson)
https://www.upress.umn.edu/book-division/books/virality
Get Outlook for iOS <https://aka.ms/o0ukef> ------------------------------ *From:* Air-L <air-l-bounces@listserv.aoir.org> on behalf of Scott MacLeod <helianth@gmail.com> *Sent:* Wednesday, November 20, 2019 11:26:36 AM *To:* Tarleton L. Gillespie <tlg28@cornell.edu>; Scott MacLeod < sgkmacleod@worlduniversityandschool.org> *Cc:* air-l@listserv.aoir.org <air-l@listserv.aoir.org> *Subject:* Re: [Air-L] Some questions by a student
Here's "Going Viral" in the ACM Digital Library - https://dl.acm.org/citation.cfm?id=2601815 - and a book review about it -
https://blogs.lse.ac.uk/lsereviewofbooks/2014/06/09/book-review-going-viral-... .
And here's "The World Made Meme" - https://mitpress.mit.edu/books/world-made-meme - and a book review about it -
https://pdfs.semanticscholar.org/51d7/8b688d48ae40e5c85f1b877573f9a26f36d8.p... - too.
I find Milner's definition of meme helpful - “multimodal texts that facilitate participation by reappropriation, by balancing a fixed premise with novel expression” (p. 14) ( in the above book review, and with regard to the 'replicating cultural unit' idea in this 'meme' label in blog - https://scott-macleod.blogspot.com/search/label/meme).
Scott - http://worlduniversityandschool.org/AcademicPress.html - worlduniversityandschool.org (like best STEM CC-4 OCW / OpenCourseWare in 5 languages, with Wikipedia in 300 languages).
On Wed, Nov 20, 2019 at 6:26 AM Tarleton L. Gillespie <tlg28@cornell.edu
wrote:
I would direct the student to the books Going Viral, by Karine Nahon and Jeff Hemsley, and The World Made Meme, by Ryan Milner.
On 11/19/19, 6:33 PM, "Air-L on behalf of Gohar F. Khan" < air-l-bounces@listserv.aoir.org on behalf of gohar.feroz@gmail.com> wrote:
Greetings,
A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it.
I will appreciate your thoughts and possible responses to these questions, if possible. Or perhaps share some articles which may have answered some of your questions.
1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? 3. How are social media trends usually started? 4. How do social media trends become global trends? 5. What social media platforms display most of these trends? 6. How long do social media trends usually last for? Why? 7. What causes a trend to lose popularity? 8. What have been some of the most significant viral trends in the past decade? 9. What were the more popular social media platforms in the beginning of the 2010’s? 10. Are there any viral trends that have caused big changes socially, either positively or negatively, in the past decade? If so, what trend was it and what was the effect? 11. What viral trends do you know of from the past decade? 12. What are the current most popular social media platforms?
Thanks, Gohar
--
Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato
Private Bag 3105 | Hamilton 3240 | New Zealand | +64 7 838 4233 | gohar.khan@waikato.ac.nz | office: MSB.2.32D / Web: gfkhan.wordpress.com
Check out my books on social media analytics and digital marketing analytics _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
_______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
-- -- - Scott MacLeod - Founder & President - World University and School - http://worlduniversityandschool.org - 415 480 4577 - http://scottmacleod.com - CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization. IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone. World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
Gohar, and AoIR, What would you synthesize from responses to your questions - "A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it" - and in response to them now? Am curious about, for example, 3 & 4: 3. How are social media trends usually started? 4. How do social media trends become global trends? and in response to all of them too. Thanks, and Cheers, Scott On Thu, Dec 5, 2019 at 3:45 PM Scott MacLeod <helianth@gmail.com> wrote:
Hi Gohar, and AoIR,
Thanks for your email as well an hour ago. I've explored this a bit in this blog entry - https://scott-macleod.blogspot.com/2019/12/red-eyed-treefrog-significance-of... - and loosely too in relation to ideas about consciousness (as awareness in a western Philosophy of Mind sense, but in other ways as well), and in the 'meme' label here.
How consciousness as awareness 'works' in brain (s) with processes of vitality in social media is another related interesting question.
Scott - https://www.amazon.com/author/scottmacleodworlduniversity Excited to announce that my book 'To the Dance or the Pools? Virtually! ~ ... in Virtual Reality' from @WUaSPress will be out this month - where in poetry I explore #Harbin, #Consciousness & in VR Glasses ~Artwork on cover is from a #VirtualWorld @HarbinBook #RealisticVirtualHarbin ~ https://twitter.com/scottmacleod/status/1202407507093647361?s=20 https://twitter.com/HarbinBook/status/1202422381421060096?s=20
On Wed, Dec 4, 2019 at 6:38 PM Scott MacLeod <helianth@gmail.com> wrote:
Gohar, Rishi, Tarleton and AoIR,
While your questions and the book Rishi mentions touch on virality, I'd like to bring up the significance of the metaphor of 'virus' itself to the idea of meme ... I'm reminded of the rabies virus in these regards, which infects its host (am thinking, for ex., raccoon) to become aggressive and thirsty which microscopic virus infection leads the raccoon to bite another mammal, thus spreading the virus - or meme, perchance. It's a vivid example.
Here's Dawkins who, I think, coined the word meme re gene in his 1976 book "The Selfish Gene" (p. 12?) - "Memes should be regarded as living structures, not just metaphorically but technically," writes Dawkins in "The Selfish Gene". "When you plant a fertile meme in my mind, you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell. And this isn't just a way of talking -- the meme for, say, 'belief in life after death' is actually realized physically, millions of times over, as a structure in the nervous systems of people all over the world."
I'm not clear in the information age how social media memes could be newly studied "not just metaphorically but technically," but it's something MIT OCW-centric wiki World University & School (in all 7111 known living languages) would like to examine re developing a single realistic virtual earth for brain science too - https://ocw.mit.edu/courses/brain-and-cognitive-sciences/ (anat the cellular and atomic levels - am thinking Google Street View with time slider, Maps, Earth with TensorFlow, with avatar bots for species and their brains). In what ways could we begin to see how ideas in the brain stimulate neural firing - and with brain wave headsets, and dreadlock EEG headsets, for example, to begin - and from in front of our computers, especially? And for example here - https://twitter.com/hashtag/RealisticVirtualEarthForSTEM?src=hashtag_click .
Cheers, Scott - https://wiki.worlduniversityandschool.org/wiki/Brain_and_Cognitive_Sciences - https://wiki.worlduniversityandschool.org/wiki/Brain_Computer_Interface
<https://wiki.worlduniversityandschool.org/wiki/Brain_and_Cognitive_Sciences> - https://wiki.worlduniversityandschool.org/wiki/Subjects
On Thu, Nov 21, 2019 at 9:30 AM Scott MacLeod <helianth@gmail.com> wrote:
Just searched on "Manuel Castells and virality" (am a Castellian in many ways with regards to the Information Age), and found:
"Castells emphasizes that the idea is, we’re not alone in the world. These movements are organized by anyone, they achieve Virality through the connection of the minds." ... from ... https://civic.mit.edu/2014/02/20/manuel-castells-the-space-of-autonomy-cyber... -
"Virality
Karine Nahon, in her recent book Going Viral ( http://www.amazon.com/Going-Viral-Karine-Nahon/dp/0745671292) describes the constant process of virality in networked communication. In the movement context, anything you start in one place has the possibility of emerging in other locations. “Tunisia is the Solution” was a slogan across the Arab uprisings. The old slogan was “Islam is the solution.” In Syria people rose up saying “We’ll do it like in Egypt.” In Bahrain, the same: replicating. Castells emphasizes that the idea is, we’re not alone in the world. These movements are organized by anyone, they achieve Virality through the connection of the minds."
Scott - http://worlduniversityandschool.org/InfoTechNetworkSocGlobalUniv.html - Seeking to 'viralize' MIT OCW-centric wiki World University and School, as well: Where @WorldUnivAndSch (& WUaS Corporation @WUaSPress) are heading: Minutes from ANNUAL MEETING on Sat 11/16/19 - Minutes: - https://worlduniversityandschool.blogspot.com/2019/11/minutes-for-annual-mee... - https://scott-macleod.blogspot.com/2019/11/arabian-sand-gazelle-minutes-for-... Planning ~200 Major Online Best STEM CC-4 OCW Univs https://wiki.worlduniversityandschool.org/wiki/Nation_States in 7k https://wiki.worlduniversityandschool.org/wiki/Languages ~ - https://twitter.com/WorldUnivAndSch/status/1197556362563076096?s=20 -
On Wed, Nov 20, 2019 at 10:13 AM Rishi Arora <rishigarora@uchicago.edu> wrote:
A few years old but big fan of this one - Virality: Contagion Theory in the Age of Networks (Tony Sampson)
https://www.upress.umn.edu/book-division/books/virality
Get Outlook for iOS <https://aka.ms/o0ukef> ------------------------------ *From:* Air-L <air-l-bounces@listserv.aoir.org> on behalf of Scott MacLeod <helianth@gmail.com> *Sent:* Wednesday, November 20, 2019 11:26:36 AM *To:* Tarleton L. Gillespie <tlg28@cornell.edu>; Scott MacLeod < sgkmacleod@worlduniversityandschool.org> *Cc:* air-l@listserv.aoir.org <air-l@listserv.aoir.org> *Subject:* Re: [Air-L] Some questions by a student
Here's "Going Viral" in the ACM Digital Library - https://dl.acm.org/citation.cfm?id=2601815 - and a book review about it -
https://blogs.lse.ac.uk/lsereviewofbooks/2014/06/09/book-review-going-viral-... .
And here's "The World Made Meme" - https://mitpress.mit.edu/books/world-made-meme - and a book review about it -
https://pdfs.semanticscholar.org/51d7/8b688d48ae40e5c85f1b877573f9a26f36d8.p... - too.
I find Milner's definition of meme helpful - “multimodal texts that facilitate participation by reappropriation, by balancing a fixed premise with novel expression” (p. 14) ( in the above book review, and with regard to the 'replicating cultural unit' idea in this 'meme' label in blog - https://scott-macleod.blogspot.com/search/label/meme).
Scott - http://worlduniversityandschool.org/AcademicPress.html - worlduniversityandschool.org (like best STEM CC-4 OCW / OpenCourseWare in 5 languages, with Wikipedia in 300 languages).
On Wed, Nov 20, 2019 at 6:26 AM Tarleton L. Gillespie < tlg28@cornell.edu> wrote:
I would direct the student to the books Going Viral, by Karine Nahon and Jeff Hemsley, and The World Made Meme, by Ryan Milner.
On 11/19/19, 6:33 PM, "Air-L on behalf of Gohar F. Khan" < air-l-bounces@listserv.aoir.org on behalf of gohar.feroz@gmail.com> wrote:
Greetings,
A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it.
I will appreciate your thoughts and possible responses to these questions, if possible. Or perhaps share some articles which may have answered some of your questions.
1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? 3. How are social media trends usually started? 4. How do social media trends become global trends? 5. What social media platforms display most of these trends? 6. How long do social media trends usually last for? Why? 7. What causes a trend to lose popularity? 8. What have been some of the most significant viral trends in the past decade? 9. What were the more popular social media platforms in the beginning of the 2010’s? 10. Are there any viral trends that have caused big changes socially, either positively or negatively, in the past decade? If so, what trend was it and what was the effect? 11. What viral trends do you know of from the past decade? 12. What are the current most popular social media platforms?
Thanks, Gohar
--
Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato
Private Bag 3105 | Hamilton 3240 | New Zealand | +64 7 838 4233 | gohar.khan@waikato.ac.nz | office: MSB.2.32D / Web: gfkhan.wordpress.com
Check out my books on social media analytics and digital marketing analytics _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
_______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
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-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
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-- -- - Scott MacLeod - Founder & President - World University and School - http://worlduniversityandschool.org - 415 480 4577 - http://scottmacleod.com - CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization. IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone. World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
Hi Scott and list member, I go a few responses (listed below) and a few others were about the motives of the study. I ended up providing my own opinion on the questions (as later it was clarified by the student that she wants my opinion for an article that she is doing for a student newspaper). *Summary of the Responses* *Tarleton L. Gillespie*: - Going Viral, by Karine Nahon and Jeff Hemsley, and The World Made Meme, by Ryan Milner. *Scott MacLeod: * - Here's "Going Viral" in the ACM Digital Library - https://dl.acm.org/citation.cfm?id=2601815 - and a book review about it https://blogs.lse.ac.uk/lsereviewofbooks/2014/06/09/book-review-going-viral-... . - And here's "The World Made Meme" - https://mitpress.mit.edu/books/world-made-meme - and a book review about it - https://pdfs.semanticscholar.org/51d7/8b688d48ae40e5c85f1b877573f9a26f36d8.p... - too. - I find Milner's definition of meme helpful - “multimodal texts that facilitate participation by reappropriation, by balancing a fixed premise with novel expression” (p. 14) ( in the above book review, and with regard to the 'replicating cultural unit' idea in this 'meme' label in blog - https://scott-macleod.blogspot.com/search/label/meme). - Just searched on "Manuel Castells and virality" (am a Castellian in many ways with regards to the Information Age), and found: "Castells emphasizes that the idea is, we’re not alone in the world. These movements are organized by anyone, they achieve Virality through the connection of the minds." ... from ... https://civic.mit.edu/2014/02/20/manuel-castells-the-space-of-autonomy-cyber... - * Rishi Arora* - A few years old but big fan of this one - Virality: Contagion Theory in the Age of Networks (Tony Sampson): https://www.upress.umn.edu/book-division/books/virality Thanks, Gohar On Wed, Dec 11, 2019 at 7:57 AM Scott MacLeod <helianth@gmail.com> wrote:
Gohar, and AoIR,
What would you synthesize from responses to your questions -
"A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it"
- and in response to them now?
Am curious about, for example, 3 & 4:
3. How are social media trends usually started? 4. How do social media trends become global trends?
and in response to all of them too.
Thanks, and Cheers, Scott
On Thu, Dec 5, 2019 at 3:45 PM Scott MacLeod <helianth@gmail.com> wrote:
Hi Gohar, and AoIR,
Thanks for your email as well an hour ago. I've explored this a bit in this blog entry - https://scott-macleod.blogspot.com/2019/12/red-eyed-treefrog-significance-of... - and loosely too in relation to ideas about consciousness (as awareness in a western Philosophy of Mind sense, but in other ways as well), and in the 'meme' label here.
How consciousness as awareness 'works' in brain (s) with processes of vitality in social media is another related interesting question.
Scott - https://www.amazon.com/author/scottmacleodworlduniversity Excited to announce that my book 'To the Dance or the Pools? Virtually! ~ ... in Virtual Reality' from @WUaSPress will be out this month - where in poetry I explore #Harbin, #Consciousness & in VR Glasses ~Artwork on cover is from a #VirtualWorld @HarbinBook #RealisticVirtualHarbin ~ https://twitter.com/scottmacleod/status/1202407507093647361?s=20 https://twitter.com/HarbinBook/status/1202422381421060096?s=20
On Wed, Dec 4, 2019 at 6:38 PM Scott MacLeod <helianth@gmail.com> wrote:
Gohar, Rishi, Tarleton and AoIR,
While your questions and the book Rishi mentions touch on virality, I'd like to bring up the significance of the metaphor of 'virus' itself to the idea of meme ... I'm reminded of the rabies virus in these regards, which infects its host (am thinking, for ex., raccoon) to become aggressive and thirsty which microscopic virus infection leads the raccoon to bite another mammal, thus spreading the virus - or meme, perchance. It's a vivid example.
Here's Dawkins who, I think, coined the word meme re gene in his 1976 book "The Selfish Gene" (p. 12?) - "Memes should be regarded as living structures, not just metaphorically but technically," writes Dawkins in "The Selfish Gene". "When you plant a fertile meme in my mind, you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell. And this isn't just a way of talking -- the meme for, say, 'belief in life after death' is actually realized physically, millions of times over, as a structure in the nervous systems of people all over the world."
I'm not clear in the information age how social media memes could be newly studied "not just metaphorically but technically," but it's something MIT OCW-centric wiki World University & School (in all 7111 known living languages) would like to examine re developing a single realistic virtual earth for brain science too - https://ocw.mit.edu/courses/brain-and-cognitive-sciences/ (anat the cellular and atomic levels - am thinking Google Street View with time slider, Maps, Earth with TensorFlow, with avatar bots for species and their brains). In what ways could we begin to see how ideas in the brain stimulate neural firing - and with brain wave headsets, and dreadlock EEG headsets, for example, to begin - and from in front of our computers, especially? And for example here - https://twitter.com/hashtag/RealisticVirtualEarthForSTEM?src=hashtag_click .
Cheers, Scott - https://wiki.worlduniversityandschool.org/wiki/Brain_and_Cognitive_Sciences - https://wiki.worlduniversityandschool.org/wiki/Brain_Computer_Interface
<https://wiki.worlduniversityandschool.org/wiki/Brain_and_Cognitive_Sciences> - https://wiki.worlduniversityandschool.org/wiki/Subjects
On Thu, Nov 21, 2019 at 9:30 AM Scott MacLeod <helianth@gmail.com> wrote:
Just searched on "Manuel Castells and virality" (am a Castellian in many ways with regards to the Information Age), and found:
"Castells emphasizes that the idea is, we’re not alone in the world. These movements are organized by anyone, they achieve Virality through the connection of the minds." ... from ... https://civic.mit.edu/2014/02/20/manuel-castells-the-space-of-autonomy-cyber... -
"Virality
Karine Nahon, in her recent book Going Viral ( http://www.amazon.com/Going-Viral-Karine-Nahon/dp/0745671292) describes the constant process of virality in networked communication. In the movement context, anything you start in one place has the possibility of emerging in other locations. “Tunisia is the Solution” was a slogan across the Arab uprisings. The old slogan was “Islam is the solution.” In Syria people rose up saying “We’ll do it like in Egypt.” In Bahrain, the same: replicating. Castells emphasizes that the idea is, we’re not alone in the world. These movements are organized by anyone, they achieve Virality through the connection of the minds."
Scott - http://worlduniversityandschool.org/InfoTechNetworkSocGlobalUniv.html - Seeking to 'viralize' MIT OCW-centric wiki World University and School, as well: Where @WorldUnivAndSch (& WUaS Corporation @WUaSPress) are heading: Minutes from ANNUAL MEETING on Sat 11/16/19 - Minutes: - https://worlduniversityandschool.blogspot.com/2019/11/minutes-for-annual-mee... - https://scott-macleod.blogspot.com/2019/11/arabian-sand-gazelle-minutes-for-... Planning ~200 Major Online Best STEM CC-4 OCW Univs https://wiki.worlduniversityandschool.org/wiki/Nation_States in 7k https://wiki.worlduniversityandschool.org/wiki/Languages ~ - https://twitter.com/WorldUnivAndSch/status/1197556362563076096?s=20 -
On Wed, Nov 20, 2019 at 10:13 AM Rishi Arora <rishigarora@uchicago.edu> wrote:
A few years old but big fan of this one - Virality: Contagion Theory in the Age of Networks (Tony Sampson)
https://www.upress.umn.edu/book-division/books/virality
Get Outlook for iOS <https://aka.ms/o0ukef> ------------------------------ *From:* Air-L <air-l-bounces@listserv.aoir.org> on behalf of Scott MacLeod <helianth@gmail.com> *Sent:* Wednesday, November 20, 2019 11:26:36 AM *To:* Tarleton L. Gillespie <tlg28@cornell.edu>; Scott MacLeod < sgkmacleod@worlduniversityandschool.org> *Cc:* air-l@listserv.aoir.org <air-l@listserv.aoir.org> *Subject:* Re: [Air-L] Some questions by a student
Here's "Going Viral" in the ACM Digital Library - https://dl.acm.org/citation.cfm?id=2601815 - and a book review about it -
https://blogs.lse.ac.uk/lsereviewofbooks/2014/06/09/book-review-going-viral-... .
And here's "The World Made Meme" - https://mitpress.mit.edu/books/world-made-meme - and a book review about it -
https://pdfs.semanticscholar.org/51d7/8b688d48ae40e5c85f1b877573f9a26f36d8.p... - too.
I find Milner's definition of meme helpful - “multimodal texts that facilitate participation by reappropriation, by balancing a fixed premise with novel expression” (p. 14) ( in the above book review, and with regard to the 'replicating cultural unit' idea in this 'meme' label in blog - https://scott-macleod.blogspot.com/search/label/meme).
Scott - http://worlduniversityandschool.org/AcademicPress.html - worlduniversityandschool.org (like best STEM CC-4 OCW / OpenCourseWare in 5 languages, with Wikipedia in 300 languages).
On Wed, Nov 20, 2019 at 6:26 AM Tarleton L. Gillespie < tlg28@cornell.edu> wrote:
I would direct the student to the books Going Viral, by Karine Nahon and Jeff Hemsley, and The World Made Meme, by Ryan Milner.
On 11/19/19, 6:33 PM, "Air-L on behalf of Gohar F. Khan" < air-l-bounces@listserv.aoir.org on behalf of gohar.feroz@gmail.com> wrote:
Greetings,
A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it.
I will appreciate your thoughts and possible responses to these questions, if possible. Or perhaps share some articles which may have answered some of your questions.
1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? 3. How are social media trends usually started? 4. How do social media trends become global trends? 5. What social media platforms display most of these trends? 6. How long do social media trends usually last for? Why? 7. What causes a trend to lose popularity? 8. What have been some of the most significant viral trends in the past decade? 9. What were the more popular social media platforms in the beginning of the 2010’s? 10. Are there any viral trends that have caused big changes socially, either positively or negatively, in the past decade? If so, what trend was it and what was the effect? 11. What viral trends do you know of from the past decade? 12. What are the current most popular social media platforms?
Thanks, Gohar
--
Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato
Private Bag 3105 | Hamilton 3240 | New Zealand | +64 7 838 4233 | gohar.khan@waikato.ac.nz | office: MSB.2.32D / Web: gfkhan.wordpress.com
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--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
--
-- - Scott MacLeod - Founder & President
- World University and School - http://worlduniversityandschool.org
- 415 480 4577 - http://scottmacleod.com
- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.
IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone.
World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you.
-- Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato Private Bag 3105 | Hamilton 3240 | New Zealand | +64 7 838 4233 | gohar.khan@waikato.ac.nz | office: MSB.2.32D / Web: gfkhan.wordpress.com Check out my books on social media analytics and digital marketing analytics
participants (4)
-
Gohar F. Khan -
Rishi Arora -
Scott MacLeod -
Tarleton L. Gillespie