A few years old but big fan of this one - Virality: Contagion Theory in the Age of Networks (Tony Sampson) https://www.upress.umn.edu/book-division/books/virality Get Outlook for iOS<https://aka.ms/o0ukef> ________________________________ From: Air-L <air-l-bounces@listserv.aoir.org> on behalf of Scott MacLeod <helianth@gmail.com> Sent: Wednesday, November 20, 2019 11:26:36 AM To: Tarleton L. Gillespie <tlg28@cornell.edu>; Scott MacLeod <sgkmacleod@worlduniversityandschool.org> Cc: air-l@listserv.aoir.org <air-l@listserv.aoir.org> Subject: Re: [Air-L] Some questions by a student Here's "Going Viral" in the ACM Digital Library - https://dl.acm.org/citation.cfm?id=2601815 - and a book review about it - https://blogs.lse.ac.uk/lsereviewofbooks/2014/06/09/book-review-going-viral-... . And here's "The World Made Meme" - https://mitpress.mit.edu/books/world-made-meme - and a book review about it - https://pdfs.semanticscholar.org/51d7/8b688d48ae40e5c85f1b877573f9a26f36d8.p... - too. I find Milner's definition of meme helpful - “multimodal texts that facilitate participation by reappropriation, by balancing a fixed premise with novel expression” (p. 14) ( in the above book review, and with regard to the 'replicating cultural unit' idea in this 'meme' label in blog - https://scott-macleod.blogspot.com/search/label/meme). Scott - http://worlduniversityandschool.org/AcademicPress.html - worlduniversityandschool.org (like best STEM CC-4 OCW / OpenCourseWare in 5 languages, with Wikipedia in 300 languages). On Wed, Nov 20, 2019 at 6:26 AM Tarleton L. Gillespie <tlg28@cornell.edu> wrote:
I would direct the student to the books Going Viral, by Karine Nahon and Jeff Hemsley, and The World Made Meme, by Ryan Milner.
On 11/19/19, 6:33 PM, "Air-L on behalf of Gohar F. Khan" < air-l-bounces@listserv.aoir.org on behalf of gohar.feroz@gmail.com> wrote:
Greetings,
A student asked me to provide my opinion on the following questions. Some of these questions are easy to answer but others require independent research inquiry (and data) to answer it.
I will appreciate your thoughts and possible responses to these questions, if possible. Or perhaps share some articles which may have answered some of your questions.
1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? 3. How are social media trends usually started? 4. How do social media trends become global trends? 5. What social media platforms display most of these trends? 6. How long do social media trends usually last for? Why? 7. What causes a trend to lose popularity? 8. What have been some of the most significant viral trends in the past decade? 9. What were the more popular social media platforms in the beginning of the 2010’s? 10. Are there any viral trends that have caused big changes socially, either positively or negatively, in the past decade? If so, what trend was it and what was the effect? 11. What viral trends do you know of from the past decade? 12. What are the current most popular social media platforms?
Thanks, Gohar
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Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and Graduate Convenor for Digital Business | School of Management & Marketing | Faculty of Management | University of Waikato
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-- -- - Scott MacLeod - Founder & President - World University and School - http://worlduniversityandschool.org - 415 480 4577 - http://scottmacleod.com - CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization. IMPORTANT NOTICE: This transmission and any attachments are intended only for the use of the individual or entity to which they are addressed and may contain information that is privileged, confidential, or exempt from disclosure under applicable federal or state laws. If the reader of this transmission is not the intended recipient, you are hereby notified that any use, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this transmission in error, please notify me immediately by email or telephone. World University and School is sending you this because of your interest in free, online, higher education. If you don't want to receive these, please reply with 'unsubscribe' in the body of the email, leaving the subject line intact. Thank you. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/