Interesting you say "down to...". Without the free install and free modem (both standard for virtually any DSL service in the US, and has been the case for years, if not from the start of the DSL explosion), DSL probably wouldn't have taken off in the US as it did. But, as you also implied, lowering cost is not sufficient to attract folks. They need to see the value of speed itself, and what it gets them. -eg
-----Original Message----- From: Andy Williamson [mailto:andy@wairua.co.nz] Sent: Monday, May 02, 2005 11:52 PM To: air-l@listserv.aoir.org; ellis.godard@csun.edu Subject: RE: [Air-l] Down to the Wire
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No, the 'problem' is us - the stupid user - we simply don't see sufficient value in having a broadband connection. It must be the warm summer we've had but the Emperor is parading around unclad. And nothing the ISPs and TelCo's can do - even down to free install and free adsl modem - is changing our minds. The uptake remains very slow.