Dear Paulo, I have added two recently published papers that might be of interest: Making sense of organizational social media- an international longitudinal study of hotel employees https://www.researchgate.net/publication/332088673_Making_Sense_of_Organizat... <https://www.researchgate.net/publication/332088673_Making_Sense_of_Organizational_Social_Media_-_An_International_Longitudinal_Case_Study_of_Hotel_Employees>Framing organizational social media - a longitudinal study of a hotel chain https://link-springer-com.ezproxy.server.hv.se/article/10.1007/s40558-019-00... Persistent digital service encounters -https://urldefense.proofpoint.com/v2/url?u=http-3A__www.diva-2Dportal.org_sm... Kind regards Karin Högberg PhD in Informatics with specialization in organizational social media University West, Trollhättan, Sweden. ________________________________ Från: Coursaris, Constantinos <coursari@msu.edu> Skickat: den 11 april 2019 00:57 Till: Paulo Ferreira; Hanna Krasnova; Alexander Richter; fschwade@uni-koblenz.de; Van Osch, Wietske Kopia: air-l@listserv.aoir.org; Karin Högberg (HV) Ämne: Re: [Air-L] Social Media Organizational Strategies Dear Paulo, Adding to the great resource shared by Karin, perhaps a few of the papers I have co-authored might be of help: Organizational Social Media: A Comprehensive Framework and Research Agenda https://www.drvanosch.com/wp-content/uploads/HICSS_VanOsch_Coursaris_OrgSoci... A contextual messaging framework: Informing the design of effective social media marketing messages https://pdfs.semanticscholar.org/a8c2/338bd5bf55b6ca329c98cb7ab821e238e953.p... A Social Media Marketing Typology: Classifying Brand Facebook Page Messages For Strategic Consumer Engagement https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1269&context=ecis2013_c... Informing brand messaging strategies via social media analytics https://www.researchgate.net/profile/Constantinos_Coursaris/publication/2938... I’m also adding to this thread a few friends and fellow social media scholars highly active in this space, in case they are able to share any papers of likely value per your inquiry below. My best, Constantinos On Apr 10, 2019, at 7:48 AM, Karin Högberg (HV) <karin.hogberg@hv.se<mailto:karin.hogberg@hv.se>> wrote: Dear Paulo and all members, I recently wrote a thesis on the subject where you can find many, hopefully, useful references: https://urldefense.proofpoint.com/v2/url?u=http-3A__www.diva-2Dportal.org_sm... Best, Karin ________________________________ Från: Air-L <air-l-bounces@listserv.aoir.org<mailto:air-l-bounces@listserv.aoir.org>> för Paulo Ferreira via Air-L <air-l@listserv.aoir.org<mailto:air-l@listserv.aoir.org>> Skickat: den 5 december 2018 13:57 Till: Air-L@listserv.aoir.org<mailto:Air-L@listserv.aoir.org> Ämne: [Air-L] Social Media Organizational Strategies Dear all, Good morning (if the case) I've a master student who wants to explore for her master thesis the use of social media from an organizational perspective, trying to identify their strategies, perceptions of use/utility/feedback and internal guidelines when dealing with social media channels. Can someone help and recommend some key literature on the subject? Thanks in advance Best regards Paulo Ferreira -- [image: MKT-d] <https://urldefense.proofpoint.com/v2/url?u=http-3A__www.ulusofona.pt_pos-2Dgraduacoes_marketing-2Ddigital-3Futm-5Fsource-3Dpauloferreira-2Dassinatura-26utm-5Fmedium-3Demail-26utm-5Fcampaign-3Dmkt-2Dd&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=hWW543Ou5HvRA6yZrYWW--VzW7g0u072d61dUZlGtHI&e=> Pós-Graduação em Marketing Digital | Universidade Lusófona<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.ulusofona.pt_pos-2Dgraduacoes_marketing-2Ddigital-3Futm-5Fsource-3Dpauloferreira-2Dassinatura-26utm-5Fmedium-3Demail-26utm-5Fcampaign-3Dmkt-2Dd&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=hWW543Ou5HvRA6yZrYWW--VzW7g0u072d61dUZlGtHI&e=> https://urldefense.proofpoint.com/v2/url?u=http-3A__www.ulusofona.pt&d=DwIFA... Candidaturas abertas para a 5ª edição (março de 2019) da Pós-graduação em Marketing Digital da Universidade Lusófona em Lisboa proporciona uma formação de excelência vocacionada para o mercado de trabalho. Início das aulas a 1 de março de 2019. <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.ulusofona.pt_pos-2Dgraduacoes_e-2Dcommerce-3Futm-5Fsource-3Dpauloferreira-2Dassinatura-26amp-3Butm-5Fmedium-3Demail-26amp-3Butm-5Fcampaign-3De-2Dcommerce&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=aTqwh90SkIjIB_5Ql5l7eeoadCR9fsLYoHP8oVVJaQc&e=> [image: ULHT] <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.ulusofona.pt_pos-2Dgraduacoes_e-2Dcommerce-3Futm-5Fsource-3Dpauloferreira-2Dassinatura-26amp-3Butm-5Fmedium-3Demail-26amp-3Butm-5Fcampaign-3De-2Dcommerce&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=aTqwh90SkIjIB_5Ql5l7eeoadCR9fsLYoHP8oVVJaQc&e=> *Paulo Ferreira* WebDesigner / Professor Assistente SEO / Coordenação Executiva da Pós-Graduação em Marketing Digital Coordenação Executiva da Pós-Graduação em E-Commerce *Universidade Lusófona* Campo Grande, 376 1749-024 Lisboa - Portugal Telf. 217 515 500 - ext: 559 Tlm: 965 072 889 paulo.ferreira@ulusofona.pt <email@ulusofona.pt> https://urldefense.proofpoint.com/v2/url?u=http-3A__www.ulusofona.pt&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=H32W9cA7CUDBLAC4O68_0XktIoO11pk9RqRsvQAL28g&e=<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.ulusofona.pt&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=H32W9cA7CUDBLAC4O68_0XktIoO11pk9RqRsvQAL28g&e=> pos-graduacao/marketing-digital <https://urldefense.proofpoint.com/v2/url?u=http-3A__www.ulusofona.pt_pos-2Dgraduacoes_marketing-2Ddigital&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=cvtelNbx0QTKuXoSxLJzV6y40j0GgBbA00NKEUTGNAw&e=> [image: FB] <https://urldefense.proofpoint.com/v2/url?u=http-3A__pt-2Dbr.facebook.com_u.lusofona&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=pbQBjNDWDadruWC4LzLqDfZe_HsRa1iSUsAij74HwJs&e=> [image: TW] <https://urldefense.proofpoint.com/v2/url?u=http-3A__twitter.com_ulusofona&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=-kWrdfMl4OcKg42aZ6a1xr5_Xper21s6l3alpy1QnZ4&e=> [image: IN] <https://urldefense.proofpoint.com/v2/url?u=http-3A__www.linkedin.com_company_universidade-2Dlusofona&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=-ezClhATF2EdmHYh6r7JpeIKnQXrZf_poPXKAqcuYcU&e=> [image: IN] <https://urldefense.proofpoint.com/v2/url?u=https-3A__plus.google.com_u_0_b_108234040426606122498_-2Buniversidadelusofona_posts&d=DwIFAw&c=nE__W8dFE-shTxStwXtp0A&r=TiFlSvxzIO9M440Tp6d4Dw&m=NTexXYg6uK_jwhfkvmWCZNzTLvqJ7irlQG332hx2v0E&s=O4A5GmUZGAPzB8MI9cOTv5G_yGkc_7PmNIVrm0PHufM&e=> _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers https://urldefense.proofpoint.com/v2/url?u=http-3A__aoir.org&d=DwIFAw&c=nE__... 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Aerospace Associate Chairperson, Director of Graduate Studies, and Associate Professor - Department of Media and Information Associate Professor - Department of Advertising and Public Relations Professor by Courtesy, Usability / Accessibility Research & Consulting - Outreach and Engagement 414 College of Communication Arts and Sciences 404 Wilson Road Michigan State University East Lansing, Michigan, USA, 48824 Tel. 517-353-3122 - Fax. 517-355-1292 http://www.Coursaris.com<http://www.coursaris.com> http://www.twitter.com/DrCoursaris http://www.linkedin.com/in/Coursaris http://mi.msu.edu http://usability.msu.edu Michigan State University Dubai Knowledge Village Block 2B, Suite G23, Dubai, UAE Mobile: 011-971-050-114-7532 http://dubai.msu.edu<http://dubai.msu.edu/> "The roots of education are bitter, but the fruit is sweet" - Aristotle