Are you dealing with a particular subset of organizations? Also take a look at https://www.sciencedirect.com/science/article/pii/S0007681311000061 It's a great conceptual model for organizing one's thinking about social media use and the goals of such use. Good luck, LG _________________________________________ Lauri Goldkind, PhD ~ Visiting Research Fellow ~ UN University Computers + Society Associate Professor, Graduate School of Social Service, Fordham http://www.laurigoldkind.net/ The future is always beginning now. Strand, M. 1934 - 2014 ☆.。.:*・°☆ Less bitter more glitter ☆.。.:*・°☆ On Wed, Dec 5, 2018 at 8:57 AM Paulo Ferreira via Air-L < air-l@listserv.aoir.org> wrote:
Dear all, Good morning (if the case)
I've a master student who wants to explore for her master thesis the use of social media from an organizational perspective, trying to identify their strategies, perceptions of use/utility/feedback and internal guidelines when dealing with social media channels.
Can someone help and recommend some key literature on the subject? Thanks in advance Best regards Paulo Ferreira
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