Perhaps I'm new-fashioned, but I like targeted communications based on mined data. There's always been tracking, capturing, aggregating, and profiling - it's just getting better executed, and somewhat better documented, each of which is arguably a boon. -e
-----Original Message----- From: air-l-bounces@listserv.aoir.org [mailto:air-l- bounces@listserv.aoir.org] On Behalf Of Michael Zimmer Sent: Monday, July 09, 2007 6:40 PM To: air-l@listserv.aoir.org Subject: Re: [Air-l] Google scares me again
Perhaps I'm old fashioned, but I think psychological profiling of users based online habits is a tad more problematic than just "somewhat" of an ethical minefield.
Microsoft recently announced their hopes to do something similar: http://michaelzimmer.org/2007/05/23/msft-wants-to-identify-all-web- surfers-based-on-surfing-habits/
One wonders if any part of one's earthly existence will remain untouched by those wanting to track, capture, aggregate, and profile...
-mz