This is nothing new to cyberspace - technological innovation has always sought to embody gender. Check out Cynthia Cockburn's work on this and also Juliet Webster. Cockburn, C. (1985). Machinery of dominance: women, men and technical know-how. London, Pluto Press. Cockburn, C. and S. Ormrod (1993). Gender and technology in the making. London, Sage. I also found this paper useful in describing 'workplace masculinities' Martin, P. Y. (2001). "'Mobilizing masculinities': Women's experiences of men at work." Organization 8(4): 587-618. I certainly think the reserach can go forward from here into cyberspace . . . but do continue to look at the precedents, much important work has been done already in this area. For Scandanavia, see Suchman & Jordan - Suchman, L. and B. Jordan (1989). Computerisation and women's knowledge. Women, work and computerisation: Forming new alliances. K. Tijdens, M. Jennings, I. Wagner and M. Weggelaar. Amsterdam, North-Holland: 153-160. Denise N. Rall, PhD. Internationalisation Project Officer Southern Cross University, Lismore NSW 2480 AUSTRALIA Office: Room T2.17, +61 (0)2 6620 3577 Mobile 0438 233 344 http://www.scu.edu.au/schools/esm/staff/pages/drall/ Presenter, Internet Research 9.0, 15-18 October 2008, Copenhagen, DK --- On Thu, 19/6/08, Kim De Vries <cuuixsilver@gmail.com> wrote: / Get the name you always wanted with the new y7mail email address. www.yahoo7.com.au/mail