Re: [Air-L] virtual ethnography

More recently Virtual Ethnography or Netnography or webnography, are performed primarily in the commercial arena, with Puri's Web of Insight as a sort of handbook (available here: http://lk.nielsen.com/documents/WebofInsightsPaperMay07.pdf)

sorry but i don't see how "webnography" as laid out by Puri has anything to do with ethnography; nor does it sit in the same arena as Hine's virtual ethnograhy. Puri's text sits in the realm of market research--the goal (to sell more product) comes before the observation. it's hardly social science. -robert