- Air-L - lists.aoir.org

Evaluating blog and forum marketing
by Gary Huang 28 Jun '07

28 Jun '07

Dear all, I am currently involved in a project on evaluating the performance of online marketing with forums and blogs, such as campaigns intriguing people to talk over a brand. Unfortunately, I am not aware of any standard measure on the performance of markerting with online community, especailly forums and blogs. In addition, there seems to be little literature on how to thoroughly evaluate the impacts of diaries (from Blogs) and posts (from Forums). The only widely-used method I come across so far is Jotter's bharns http://www.dailykos.com/story/2005/8/16/03719/6748 . I have been a luker and seen many brilliant people on the list. So I turn to the list for help. It would be wonderful if any of you would like to share with me your experience and resources on related topics. Best, Gary

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use of second life in higher education?
by Charles Ess 28 Jun '07

28 Jun '07

A colleague is starting to examine possible uses of Second Life in higher education. A quick scan of the AoIR mail archive didn't turn up anything specific (though perhaps I missed something ...) so... references and/or other suggestions for some initial reading in this area? many thanks in advance, - charles ess Distinguished Research Professor, Interdisciplinary Studies <http://www.drury.edu/gp21> Drury University 900 N. Benton Ave. Voice: 417-873-7230 Springfield, MO 65802 USA FAX: 417-873-7435 Home page: http://www.drury.edu/ess/ess.html Information Ethics Fellow, 2006-07, Center for Information Policy Research, School of Information Studies, UW-Milwaukee <http://www.uwm.edu/Dept/SOIS/cipr/ethics.html> Co-Editor, International Journal of Internet Research Ethics http://www.uwm.edu/Dept/SOIS/cipr/ijire.html Co-chair, CATaC conferences <www.catacconference.org> Vice-President, Association of Internet Researchers <www.aoir.org> Professor II, Globalization and Applied Ethics Programmes <http://www.anvendtetikk.ntnu.no/pres/bridgingcultures.php> Exemplary persons seek harmony, not sameness. -- Analects 13.23

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Re: [Air-l] viewing American class divisions through Facebook and MySpace
by Jason Wilson 28 Jun '07

28 Jun '07

Hi all On this topic, I wrote something last week comparing the shift from MySpace to Facebook to "white flight" on a group blog I am involved with via the New Media Research Group at the University of Bedfordshire. http://mad.beds.ac.uk/nmrg/?p=60 I plan to turn this into something longer - right now I'm thinking through the methodological implications of using freely available marketing-oriented demographics in a critical context. I think that this stuff may be useful when we want to react in a timely way to situations thta are in flux, such as the current shift towards Facebook, which I think has an aesthetic, privacy functions and a narrative of "tech success" that appeals to a middle-class, tech-savvy audience. Cheers Jason Wilson ----- Original Message ---- From: Frank Thomas <news.ftr(a)free.fr> To: air-l(a)listserv.aoir.org Sent: Thursday, 28 June, 2007 9:20:10 AM Subject: Re: [Air-l] viewing American class divisions through Facebook and MySpace Hi Danah, Félicitations. Even Le Monde cites you: http://www.lemonde.fr/web/article/0,1-0@2-651865,36-928363@51-928862,0.html The Fondation Internet Nouvelle Génération (FING) in Paris interviewed Hélène Delaunay-Téterel about the social distinction in French blogs (which seems to be different from the US American one) : http://www.ent-leblog.net/upfing06/2006/06/interview_upfin_2.html Cheers Frank Thomas danah boyd wrote: > A week ago, folks were talking about class divisions around Facebook > and MySpace use in teen culture. I was in the middle of writing an > essay about that exact topic(and some folks have heard me speak to > this issue over the last few months) so i didn't want to peep up > until i had written what i could. I finally gave up and realized > that I didn't have the proper words for talking about this issue so I > wrote an essay with caveats. I offer it to you to tear to shreds in > the hopes that maybe some good can come out of it. (I didn't include > the full text here because it's long - i hope the link doesn't > discourage folks from checking it out.) Feedback is *very* welcome. > > Viewing American class divisions through Facebook and MySpace > http://www.danah.org/papers/essays/ClassDivisions.html > > > > > > [Barry - i disagree with your view that it's just local clustering > dependent on a random local seed. I've seen this in too many schools > in too many states in the United States to believe that this isn't > about class. I can't speak to Canada or Britain or anywhere else. I > also can't speak to adult usage. I'm talking solely about high > school teen usage in the US. If you've got ideas for how to measure > this quantitatively when demarcating class is difficult, i'm all ears.] > > > _______________________________________________ > The air-l(a)listserv.aoir.org mailing list > is provided by the Association of Internet Researchers http://aoir.org > Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org > > Join the Association of Internet Researchers: > http://www.aoir.org/ > > > -- .......................................... Dr. Frank Thomas FTR Internet Research 93110 Rosny-sous-Bois France _______________________________________________ The air-l(a)listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/ ____________________________________________________________________________________ Yahoo!7 Mail has just got even bigger and better with unlimited storage on all webmail accounts. http://au.docs.yahoo.com/mail/unlimitedstorage.html

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Re: [Air-l] Doctoral Research - Project or Document
by elena＠monmouth.com 27 Jun '07

27 Jun '07

I'm using EndNote 10 and I like the ability to add a pdf to each reference. I keep research notes with each reference and import references directly from proquest (but they almost always have to be edited afterwards). I ordered the student version from Amazon and it was pretty inexpensive (about $100). > I have always made entries in Reference Manager > (http://www.refman.com/) to document the titles for downloaded files > and webpages. I have a titling system and everything goes into one > folder for easy access and that system works fine for me. However, I > have to admit that I really like the look of some the programs you've > suggested here, particularly Papers. Are their any good PC based > solutions? No I don't own a Mac...not yet. > > Lois Ann Scheidt > > Doctoral Student - School of Library and Information Science, Indiana > University, Bloomington IN USA > > Adjunct Instructor - School of Informatics, IUPUI, Indianapolis IN USA and > IUPUC, Columbus IN USA > > Webpage: http://www.loisscheidt.com > Blog: http://www.professional-lurker.com > > > Quoting Daniel Sutko <dmsutko(a)ncsu.edu>: > > > I've just started wrestling with this problem, too. I've been > > experimenting with Journler (http://journler.com/) and Yojimbo > > (http://www.barebones.com/products/yojimbo/) both for Mac. Journler > > is donationware, but you can get a student discount for Yojimbo. > > Right now, they're looking the same to me, but maybe 30 days will > > tell the difference. :) I'd love to hear what other people are using, > > too. > > > > -Dan > > > > > > Dan_Sutko(a)ncsu.edu > > TA - Public Speaking Program > > RA - Mobile Gaming Research Lab > > Dept. of Communication > > North Carolina State University > > > > > > On Jun 19, 2007, at 9:02 PM, Ben Spigel wrote: > > > >> You can really use any database program to organize things. If you are > >> a mac user, I use something called DevonNotes > >> (www.devon-technologies.com) it handles any kind of format, and its a > >> good way to take notes. Papers, like Jeremy suggested, is also a good > >> mac application. I've also experimented with using a personal wiki, > >> but that's still in its early stages. > >> > >> The key is to think about exactly what you need, and then look around > >> and find a program that is close to what you're thinking of. There are > >> actually a lot of programs out there for this application. I'm > >> interested in what other's use. > >> > >> Ben Spigel > >> Graduate Student > >> Department of Geography > >> The Ohio State University > >> > >> On 6/19/07, Jeremy Malcolm <Jeremy(a)malcolm.id.au> wrote: > >>> Samita Nandy wrote: > >>>> I am a Ph.D. student and currently arranging research material > >>>> for my thesis > >>>> proposal and dissertation. In my research, I am coming across a > >>>> vast number of online sites and offline material. Usually, I > >>>> save them as > >>>> documents and organize them as files and folders in my study area or > >>>> computer. However, I was wondering if there is any academic > >>>> software that > >>>> could manage, categorize, and coordinate research, conferences, > >>>> publications, calender, appointments, etc in a strategic manner. > >>> > >>> For organising publications, take a look at Papers: > >>> http://mekentosj.com/papers/. You *do* have a Mac, right? ;-) > >>> > >>> For some of your other requirements, look at OpenGroupware.org: > >>> http://www.opengroupware.org/en/applications/index.html. > >>> > >>> -- > >>> Jeremy Malcolm LLB (Hons) B Com > >>> Internet and Open Source lawyer, IT consultant, actor > >>> host -t NAPTR 1.0.8.0.3.1.2.9.8.1.6.e164.org|awk -F! '{print $3}' > >>> _______________________________________________ > >>> The air-l(a)listserv.aoir.org mailing list > >>> is provided by the Association of Internet Researchers http:// > >>> aoir.org > >>> Subscribe, change options or unsubscribe at: http:// > >>> listserv.aoir.org/listinfo.cgi/air-l-aoir.org > >>> > >>> Join the Association of Internet Researchers: > >>> http://www.aoir.org/ > >>> > >> _______________________________________________ > >> The air-l(a)listserv.aoir.org mailing list > >> is provided by the Association of Internet Researchers http://aoir.org > >> Subscribe, change options or unsubscribe at: http:// > >> listserv.aoir.org/listinfo.cgi/air-l-aoir.org > >> > >> Join the Association of Internet Researchers: > >> http://www.aoir.org/ > > > > _______________________________________________ > > The air-l(a)listserv.aoir.org mailing list > > is provided by the Association of Internet Researchers http://aoir.org > > Subscribe, change options or unsubscribe at: > > http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org > > > > Join the Association of Internet Researchers: > > http://www.aoir.org/ > > > > > > _______________________________________________ > The air-l(a)listserv.aoir.org mailing list > is provided by the Association of Internet Researchers http://aoir.org > Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org > > Join the Association of Internet Researchers: > http://www.aoir.org/ > --------------------------------------------- This message was sent using Monmouth Internet MI-Webmail. http://www.monmouth.com/

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Re: [Air-l] Open Source Use in Online News and Citizen Media
by Matthew Bernius 27 Jun '07

27 Jun '07

Subject: [Air-l] Open Source Use in Online News and Citizen Media > Is anyone out there researching this topic/trend? I'm at the front end of a multi year ethnographic project on Citizen Media and Journalism in the US. The role of open sourcing has already begun to come up in interviews. So that is something I'm beginning to track. Unfortunately, at this juncture, I don't have too much to say about it. - Matt -- ----------------------------- Matthew Bernius New Media and Customer Intelligence Strategist for Hire mBernius(a)gMail.com http://www.waking-dream.com

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Long Now Executive Director in Second Life at 2:30 pm PDT today
by Jeremy Hunsinger 27 Jun '07

27 Jun '07

Long Now Executive Director Alexander Rose will be in Second Life at 2:30 pm PDT for a question and answer period on Kula 1. Currently Rose is overseeing The Long Now Foundation’s work for the North American Premiere of Brian Eno’s 77 Million Paintings. He is also involved in a number of fascinating projects, such as Rosetta and Long Server, and my first encounter with Long Now, the 10,000 Year Clock and prototypes. See blog.longnow.org for more information. http://secondlife.com/events/event.php?id=685806&date=1182979800 http://slurl.com/secondlife/Kula%201/250/9 jeremy hunsinger Information Ethics Fellow, Center for Information Policy Research, School of Information Studies, University of Wisconsin-Milwaukee (www.cipr.uwm.edu) wiki.tmttlt.com www.tmttlt.com () ascii ribbon campaign - against html mail /\ - against microsoft attachments http://www.stswiki.org/ sts wiki http://cfp.learning-inquiry.info/ Learning Inquiry-the journal http://transdisciplinarystudies.tmttlt.com/ Transdisciplinary Studies:the book series

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Measurement of online marketing with forums and blogs (sorry if duplicated email)
by Gary Huang 27 Jun '07

27 Jun '07

Dear list, I am an analyst at an Internet company. Our team recently started a project on evaluating the performance of online marketing with forums and blogs, such as campaigns intriguing people to talk over a brand. Unfortunately, to date we are not aware of any standard measure on the performance of markerting with online community, especailly forums and blogs. In addition, there seems to be little literature on how to thoroughly evaluate the impacts of diaries (from Blogs) and entries (from Forums). The only acknowledged method I come across so far is Jotter's bharns http://www.dailykos.com/story/2005/8/16/03719/6748 . I have been a luker on the list for a long time and seen many brilliant people. So I turn to the list for help. It would be wonderful if any of you would like to share with me your experience and resources on related topics. Cheers, Gary

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Measurement of online marketing with forums and blogs
by Gary Huang 27 Jun '07

27 Jun '07

Dear list, I am an analyst at an Internet company. Our team recently started a project on evaluating the performance of online marketing with forums and blogs, such as campaigns intriguing people to talk over a brand. Unfortunately, to date we are not aware of any standard measurement on the performance of markerting with online community, especailly forums and blogs. In addition, there seems to be little literature on how to thoroughly evaluate the impacts of diaries (from Blogs) and entries (from Forums). The only acknowledged method I come across so far is Jotter's bharns http://www.dailykos.com/story/2005/8/16/03719/6748 I have been a luker on the list for a long time and seen many brilliant people. So I turn to the list for help. It would be wonderful if any of you would like to share with me your experience and resources on related topics. Cheers, Gary

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Measurement of forum/blog marketing
by Gary Huang 27 Jun '07

27 Jun '07

Dear list, I am a market analyst in an Internet company. Our team is aiming to do analyses on how online community, especially forums and blogs, can be a tool for marketing and it make an impact on the public. The first issue we encounter is how to measure marketing performance through forums and blogs. We are not aware of any approved method to evaluate the performance of online marketing with either, such as a campaign intriguing people talking over Coca on forums and blogs. In addition, there seems to be no pervasive measurement on the impacts of diaries (from blogs) and entries (from forums) except for Jotter's bharns, defining the impact of a diary (http://www.dailykos.com/story/2005/8/16/03719/6748) I have been a lurker on the list for a long time and see many of you having great ideas. Thus I look for any of you who are so kind to help out a bit. It would be wonderful if you brilliant people can share with me your experience and resource on related topics. Cheers, Gary

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Towards a social science of Web 2.0 conference booking
by davidgbeer＠aol.com 27 Jun '07

27 Jun '07

Dear colleagues, It is now possible to book places on the conference 'Towards a social science of Web 2.0' to be held at the University of York (UK) on the 5th & 6th of September 2007. The conference Wiki contains a booking form and other information about the event: http://www.eu.socialtext.net/socsciweb2conf/index.cgi?towards_a_social_scie… regards David Beer ________________________________________________________________________ Get a FREE AOL Email account with 2GB of storage. Plus, share and store photos and experience exclusively recorded live music Sessions from your favourite artists. Find out more at http://info.aol.co.uk/joinnow/?ncid=548.

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